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    Defining prospects

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    Authors
    Roomi, Muhammad Azam
    Chaudhry, A.
    Hameed, Afshan
    Issue Date
    2010
    Subjects
    entrepreneurship
    business planning
    opportunity recognition
    idea generation
    retail pharmacy
    job portals
    market survey
    
    Metadata
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    Abstract
    The case study describes the situation of a female student, Anum, who gets inspired by training on entrepreneurship and was motivated from there to start her quest to become a real entrepreneur. The business plan competition comes out as the deciding event of her destiny as it was held amongst the best brains of university and thus was the toughest. This case has discussed various approaches that Anum used to generate four business ideas to take part in the competition. The information in this case revolves around idea generation process including personal factors, contextual matters, sources and techniques of research. Learning outcomes of the case are manifold yet primarily; it focuses on one of the central areas of entrepreneurship ie idea generation and its evaluation. This case is intended to serve as an indigenous solution to those who want to become future entrepreneurs but do not know how to build business ideas or assess their viability. Those who are most likely to get benefit from this case are: (1) the audience / students who haven't got any prior experience of working in any organization or played role in business in any capacity; and (2) novices to the study of entrepreneurship.
    Citation
    Roomi, M. A., Chaudhry, A. and Hameed, A. (2010). 'Defining Prospects'. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-054-1 + Teaching Note - Ref 810-054-8
    Publisher
    European Case Clearing House
    URI
    http://hdl.handle.net/10547/223214
    Type
    Other
    Language
    en
    Description
    Peer Assessed Case Study for Teaching
    Collections
    Centre for Advances in Marketing (CAM)

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