Who do they think they're talking to? framings of the audience by social media users
Authors
Brake, David R.Affiliation
University of BedfordshireIssue Date
2012Subjects
P304 Electronic Media studiesP300 Media studies
P413 Publishing via the World Wide Web
social media
blogging
audience
Metadata
Show full item recordAbstract
This paper examines the understandings and meanings of personal information sharing online using a predominantly symbolic interactionist analytic perspective and focusing on writers’ conceptions of their relationships with their audiences. It draws on an analysis of in-depth interviews with 23 personal bloggers. They were found to have limited interest in gathering information about their audiences, appearing to assume that readers are sympathetic. A comprehensive and grounded typology of imagined relationships with audiences was devised. Although the blogs of those interviewed were all public, some appear to frame their blogging practice as primarily self-directed, with their potential audiences playing a marginal role. These factors provide one explanation for some forms of potentially risky self-exposure that have been observed among social media usersCitation
Brake, D. R. (2012). 'Who Do They Think They're Talking To? Framings of the Audience by Social Media Users'. International Journal of Communication, 6, pp.1056–1076. Retrieved from http://ijoc.org/ojs/index.php/ijoc/article/view/932Publisher
Annenberg PressAdditional Links
http://ijoc.org/ojs/index.php/ijoc/article/view/932Type
ArticleLanguage
enISSN
1932-8036Collections
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