• Beer sponsors football: what could go wrong?

      Horne, John; Whannel, Garry (Peter Lang, 2009)
    • The ‘caged torch procession’: celebrities, protesters and the 2008 Olympic torch relay in London, Paris and San Francisco

      Horne, John; Whannel, Garry (Taylor and Francis, 2010-06-29)
      Along with the opening and closing ceremonies, one of the major non-sports events associated with the modern Olympic Games is the torch relay. Although initiated in 1936, the relay has been subject to relatively little academic scrutiny. The events of April 2008 however will have cast a long shadow on the practice. This essay focuses primarily on one week (6–13 April) in the press coverage of the 2008 torch relay as the flame made its way from London to Paris in Europe and then to San Francisco in the USA. It discusses the interpretations offered in the mediated coverage about the relay, the Olympic Movement, the host city and the locations where the relay was taking place, and critically analyses the role of agencies, both for and against the Olympics, that framed the ensuing debate.
    • Understanding the Olympics

      Horne, John; Whannel, Garry (Routledge, 2011)
      The Olympic Games is unquestionably the greatest sporting event on earth, with television audiences measured in billions of viewers. By what process did the Olympics evolve into this multi-national phenomenon? How can an understanding of the Olympic Games help us to better understand international sport and society? And what will be the true impact and legacy of the London Olympics in 2012? Understanding the Olympics answers all of these questions, and more, by exploring the full social, cultural, political, historical and economic context to the Olympic Games. It traces the history of the Olympic movement from its origins in ancient Greece, through its revival in the nineteenth century, to the modern mega-event of today.