• The economics of print

      Weedon, Alexis (Oxford University Press, 2010)
    • The commercialization of television in Switzerland : a matter of neighbours

      Cola, Marta; Prario, Benedetta (Vita e Pensiero, 2013)
    • The book as a dynamic system for the commodification of ideas and cultural expressions

      Weedon, Alexis; University of Bedfordshire (Slovenian Comparative Literature Association, 2012-06)
      Today, the book is challenged by the Internet as a source of information, and by other media as a vehicle for national culture, and yet it retains its privileged place as a valued and venerated vehicle for literary culture. Through an exploration of contemporary changes in publishing set against a historical understanding of the conceptual origins of copyright, I propose a redefinition of the book. I argue that the book is a dynamic system for the commodification of ideas and cultural expressions. As a system rather than a material object the book packages, stores, verifies, gatekeeps, permits trade by allowing transference of ownership, and verifies by documenting previous ownership of texts on which its ideas are built. Through this system creative, artistic, innovative, and cutting edge scientific ideas reach an audience. This is where its economic value and cultural worth lies.
    • Crossing media boundaries: adaptations and new media forms of the book

      Weedon, Alexis; Miller, David; Franco, Claudio Pires; Moorhead, David; Pearce, Samantha; University of Bedfordshire (SAGE, 2014-01-14)
      t is necessary to continuously review the definition of the book moving from one bound by its material form to one determined by its function as a means of communication. The book’s social function as the high status vehicle for communicating new ideas and cultural expressions is being challenged by sophisticated systems of conveying meaning in other media. In this article, we report on two projects: electronic book (e-book) publication and reader forum for Nature Mage and the transmedia augmented reality (AR) fiction Sherwood Rise, which investigate these issues. Claudio Pires Franco’s work is based on the adaptation of a source work: Duncan Pile’s Nature Mage. The project aims to develop the book from e-book to a fan-produced enhanced digital book. Through this practice-based research, Franco investigates the definitions and classification of the e and i forms of the book and adaptation in new media; the role of the author in creative collaboration with readers through online forums; the extension of the story world through creative collaboration and reader participation while respecting and safeguarding creative properties. One remove from the traditional book, David Miller’s Sherwood Rise, research the user experience with AR to examine narrative problems and explore new storytelling aesthetics. These new media forms define the outer borders of the book system within which content is formed and moulded, and around which society is shaped.
    • Media literacy and transmedia storytelling

      Weedon, Alexis; Knight, Julia; University of Bedfordshire; University of Sunderland (SAGE, 2015-09-29)
      n the United Kingdom there is a debate about how media studies should be taught to 16 to 18 year olds. Should they be studying the artefacts as literature students do with canonical readings of Austen and Shakespeare or the institutions and hegemonic structures of the means of production? If they are to study artefacts then what artefacts should these be? BBC news and the much exported period drama Downton Abbey or popular television franchises which have worldwide take-up such as Who Wants To Be A Millionaire? (ITV 1998-) The problem with this debate is that it misunderstands the ontological basis of media studies. Media studies have claimed the realms of television, newspapers, cinema, radio and audiovisual texts, their forms, the industries that produce them and the means of distribution and consumption as its object of study. New media researchers have added identity, interactivity, geolocation, engagement, affectivity, sharing, creativity and fan crowd and other forms of online and real life community building through new communications technologies. Ontologically we accept as a basis of our field that as humans we construct and visualize stories – both from fact and fiction – to make sense of the world around us and that by analysing and deconstructing these narratives as researchers we review, challenge or change erroneous or simply dominant knowledge paradigms.
    • Time well spent: the magazine publishing industry's online niche

      Ingham, Deena; Weedon, Alexis; University of Bedfordshire (SAGE, 2008-05-01)
      This article compares the uses of the print and online versions of the same magazine by its readership. Combining surveys of the readership and commercial data from the publisher and web designer, the study examines how one magazine has developed an online publication for its readers. Group Leisure is a niche magazine which has been in print for over a decade and online for two years. This article analyses the usage of the magazine in terms of age, gender and modal occupation of its readers and examines how their understanding of spending and saving time on the magazine underpins their perceptions of its value. The results and conclusions of this research have relevance to the publishing industry and to the study of online journalism.
    • Celebrating book culture: the aims and outcomes of UNESCOs World Book and Copyright Day in Europe

      Larrea, Carlota; Weedon, Alexis; University of Bedfordshire (2007-08-28)
      World Book and Copyright Day was established by a resolution of the 28th General Council of UNESCO in 1995. Its avowed aim was ‘to pay a world-wide tribute to books and authors on this date, encouraging everyone, and in particular young people, to discover the pleasure of reading and gain a renewed respect for the irreplaceable contributions of those who have furthered the social and cultural progress of humanity.’ This article examines the context for World Book and Copyright Day, the extent to which cultural and commercial interests have converged in the activities of the day and argues that an analysis of the activities of the day reveal a specifically European attitude to book culture.
    • Working collaboratively: a conversation about contemporary praxis

      Holder, A.; Lovett, George; University of Sheffield; University of Bedfordshire (Ampersand Publishing, 2009)
      Working collaboratively is arguably an essential skill in architectural practice as the complexity of contemporary projects involves multiple agents in the conception, construction and use of architecture. This has been emphasised in recent government rhetoric. This paper presents a structured conversation on changing understandings of collaboration, and the realities of collaborative methodology in architectural work. An experimental collaborative methodology was used; writing by conversation, recording what is said and transcribing it - and then structuring but not over-editing the resultant dialogue. A vocabulary of key terms is developed. The conversation extends to reflect on the role of the architecture profession in supporting or enabling collaboration in architectural works.