‘Women’s tales’: postfeminist adventures into consumerville

2.50
Hdl Handle:
http://hdl.handle.net/10547/622433
Title:
‘Women’s tales’: postfeminist adventures into consumerville
Authors:
Caoduro, Elena
Abstract:
This article examines the project ‘Women’s Tales’, an on-going series of short films that fashion designer Miuccia Prada commissioned from international female directors, among them Lucrecia Martel, Ava DuVernay and Agnès Varda. By situating this endeavour in relation to female agency, authorial expressivity, and consumerism, it is argued that the project conforms to postfeminist media culture for its celebration of feminine bonds, make-over strategies and the use of luxury as a tool for pleasure and empowerment. As a series of fashion films at the interstices of different systems: advertisement and art, film and online media, experimental and mainstream practices, ‘Women’s Tales’ occasionally contain some critical potential, but struggle to challenge existing fashion paradigms. This article questions the postfeminist ethos that the project espouses, claiming that through its in-between, interstitial status, ‘Women’s Tales’ destabilise representational conventions without really disrupting fashions’ foundation.
Affiliation:
University of Bedfordshire
Citation:
Caoduro E (2017) '‘Women’s tales’: postfeminist adventures into consumerville', Comunicazioni Sociali: Journal of Media, Performing Arts and Cultural Studies, 2017 (1), pp.37-42.
Publisher:
Vita e Pensiero
Journal:
Comunicazioni Sociali: Journal of Media, Performing Arts and Cultural Studies
Issue Date:
30-Apr-2017
URI:
http://hdl.handle.net/10547/622433
Additional Links:
http://comunicazionisociali.vitaepensiero.com/scheda-fascicolo_contenitore_digital/autori-vari/comunicazioni-sociali-2017-1-fashionating-imagesaudiovisual-media-studies-meet-fashion-001200_2017_0001-334481.html
Type:
Article
Language:
en
ISSN:
0392-8667
EISSN:
1827-7969
Appears in Collections:
Drama dance and performing arts

Full metadata record

DC FieldValue Language
dc.contributor.authorCaoduro, Elenaen
dc.date.accessioned2017-11-30T12:00:27Z-
dc.date.available2017-11-30T12:00:27Z-
dc.date.issued2017-04-30-
dc.identifier.citationCaoduro E (2017) '‘Women’s tales’: postfeminist adventures into consumerville', Comunicazioni Sociali: Journal of Media, Performing Arts and Cultural Studies, 2017 (1), pp.37-42.en
dc.identifier.issn0392-8667-
dc.identifier.urihttp://hdl.handle.net/10547/622433-
dc.description.abstractThis article examines the project ‘Women’s Tales’, an on-going series of short films that fashion designer Miuccia Prada commissioned from international female directors, among them Lucrecia Martel, Ava DuVernay and Agnès Varda. By situating this endeavour in relation to female agency, authorial expressivity, and consumerism, it is argued that the project conforms to postfeminist media culture for its celebration of feminine bonds, make-over strategies and the use of luxury as a tool for pleasure and empowerment. As a series of fashion films at the interstices of different systems: advertisement and art, film and online media, experimental and mainstream practices, ‘Women’s Tales’ occasionally contain some critical potential, but struggle to challenge existing fashion paradigms. This article questions the postfeminist ethos that the project espouses, claiming that through its in-between, interstitial status, ‘Women’s Tales’ destabilise representational conventions without really disrupting fashions’ foundation.en
dc.language.isoenen
dc.publisherVita e Pensieroen
dc.relation.urlhttp://comunicazionisociali.vitaepensiero.com/scheda-fascicolo_contenitore_digital/autori-vari/comunicazioni-sociali-2017-1-fashionating-imagesaudiovisual-media-studies-meet-fashion-001200_2017_0001-334481.htmlen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectluxury fashion brandingen
dc.subjectfashion filmen
dc.title‘Women’s tales’: postfeminist adventures into consumervilleen
dc.typeArticleen
dc.identifier.eissn1827-7969-
dc.contributor.departmentUniversity of Bedfordshireen
dc.identifier.journalComunicazioni Sociali: Journal of Media, Performing Arts and Cultural Studiesen
dc.date.updated2017-11-30T11:42:45Z-
dc.description.noteChecking with publisher whether possible to put postprint in repository (26/10/17) - no response so consent assumed 30/11/17-
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