Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: "divided loyalties" or “dual allegiance”?

2.50
Hdl Handle:
http://hdl.handle.net/10547/622294
Title:
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: "divided loyalties" or “dual allegiance”?
Authors:
El Banna, Alia; Papadopoulos, Nicholas; Murphy, Steven A.; Rod, Michel ( 0000-0003-2667-9915 ) ; Rojas-Mendez, Jose I. ( 0000-0002-5974-5360 )
Abstract:
Consumer ethnocentrism has been studied extensively in international marketing in the context of one's country of residence. This paper investigates for the first time the notion of "dual ethnocentrism", which may be encountered among ethnic consumers who have an allegiance toward, or divided loyalties between, two countries: One with which they are ethnically linked, or "home", and one where they presently live and work, or "host". The study examines the relationship between ethnic identity, dual ethnocentrism, and purchase intentions among ethnic consumers, a market segment of growing importance in research and practice. The analysis focuses on differences in the respondents' home- and host-related ethnocentrism and finds that indeed ethnocentric feelings and their effects differ depending on the country of reference. In this light, the study suggests that ethnocentrism is a considerably more complex construct than previously thought, advances our understanding of ethnicity and ethnocentrism, and discusses the theoretical and managerial implications arising from dual ethnocentrism.
Affiliation:
University of Bedfordshire; Carleton Univeristy; Ryerson University
Citation:
El Banna A, Papadopoulos N, Murphy SA, Rod M, Rojas-Mendez JI (2017) '“Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: "Divided loyalties" or “dual allegiance”?”', Journal of Business Research.
Publisher:
Elsevier
Journal:
Journal of Business Research
Issue Date:
18-Sep-2017
URI:
http://hdl.handle.net/10547/622294
DOI:
10.1016/j.jbusres.2017.09.010
Additional Links:
https://doi.org/10.1016/j.jbusres.2017.09.010
Type:
Article
Language:
en
ISSN:
0148-2963
Appears in Collections:
Marketing

Full metadata record

DC FieldValue Language
dc.contributor.authorEl Banna, Aliaen
dc.contributor.authorPapadopoulos, Nicholasen
dc.contributor.authorMurphy, Steven A.en
dc.contributor.authorRod, Michelen
dc.contributor.authorRojas-Mendez, Jose I.en
dc.date.accessioned2017-10-18T11:28:57Z-
dc.date.available2017-10-18T11:28:57Z-
dc.date.issued2017-09-18-
dc.identifier.citationEl Banna A, Papadopoulos N, Murphy SA, Rod M, Rojas-Mendez JI (2017) '“Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: "Divided loyalties" or “dual allegiance”?”', Journal of Business Research.en
dc.identifier.issn0148-2963-
dc.identifier.doi10.1016/j.jbusres.2017.09.010-
dc.identifier.urihttp://hdl.handle.net/10547/622294-
dc.description.abstractConsumer ethnocentrism has been studied extensively in international marketing in the context of one's country of residence. This paper investigates for the first time the notion of "dual ethnocentrism", which may be encountered among ethnic consumers who have an allegiance toward, or divided loyalties between, two countries: One with which they are ethnically linked, or "home", and one where they presently live and work, or "host". The study examines the relationship between ethnic identity, dual ethnocentrism, and purchase intentions among ethnic consumers, a market segment of growing importance in research and practice. The analysis focuses on differences in the respondents' home- and host-related ethnocentrism and finds that indeed ethnocentric feelings and their effects differ depending on the country of reference. In this light, the study suggests that ethnocentrism is a considerably more complex construct than previously thought, advances our understanding of ethnicity and ethnocentrism, and discusses the theoretical and managerial implications arising from dual ethnocentrism.en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urlhttps://doi.org/10.1016/j.jbusres.2017.09.010en
dc.rightsGreen - can archive pre-print and post-print or publisher's version/PDF-
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectethnocentrismen
dc.subjectethnic identityen
dc.subjectpurchase intentionen
dc.subjectcountry imageen
dc.titleEthnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: "divided loyalties" or “dual allegiance”?en
dc.typeArticleen
dc.contributor.departmentUniversity of Bedfordshireen
dc.contributor.departmentCarleton Univeristyen
dc.contributor.departmentRyerson Universityen
dc.identifier.journalJournal of Business Researchen
dc.date.updated2017-10-17T15:30:18Z-
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