The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising

2.50
Hdl Handle:
http://hdl.handle.net/10547/622198
Title:
The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising
Authors:
Czarnecka, Barbara
Abstract:
This paper advances the understanding of acculturation to global consumer culture (AGCC) and its relations with consumer behaviour. A conceptual model was developed to investigate the effects of AGCC on impulsive buying and on attitudes towards advertising in general. The relationship of AGCC and impulsive buying was later moderated by the consumer’s attitudes towards advertising in general. Theoretically, the authors add to the list of antecedents of impulsive buying, and to the outcomes of AGCC. From a managerial viewpoint, the authors suggest that encouraging impulsive buying may be easier with consumers acculturated to global consumer culture, and advertising may help encourage such buying behaviour.
Citation:
Czarnecka B (2017) 'The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising', ICORIA 2017 - Ghent, ICORIA.
Publisher:
ICORIA
Issue Date:
22-Jun-2017
URI:
http://hdl.handle.net/10547/622198
Additional Links:
http://www.europeanadvertisingacademy.org/docs/2017/ICORIA-2017-programme.pdf
Type:
Conference papers, meetings and proceedings
Language:
en
Appears in Collections:
Marketing

Full metadata record

DC FieldValue Language
dc.contributor.authorCzarnecka, Barbaraen
dc.date.accessioned2017-09-21T12:57:33Z-
dc.date.available2017-09-21T12:57:33Z-
dc.date.issued2017-06-22-
dc.identifier.citationCzarnecka B (2017) 'The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising', ICORIA 2017 - Ghent, ICORIA.en
dc.identifier.urihttp://hdl.handle.net/10547/622198-
dc.description.abstractThis paper advances the understanding of acculturation to global consumer culture (AGCC) and its relations with consumer behaviour. A conceptual model was developed to investigate the effects of AGCC on impulsive buying and on attitudes towards advertising in general. The relationship of AGCC and impulsive buying was later moderated by the consumer’s attitudes towards advertising in general. Theoretically, the authors add to the list of antecedents of impulsive buying, and to the outcomes of AGCC. From a managerial viewpoint, the authors suggest that encouraging impulsive buying may be easier with consumers acculturated to global consumer culture, and advertising may help encourage such buying behaviour.en
dc.language.isoenen
dc.publisherICORIAen
dc.relation.urlhttp://www.europeanadvertisingacademy.org/docs/2017/ICORIA-2017-programme.pdfen
dc.subjectconsumer cultureen
dc.subjectglobal consumer cultureen
dc.subjectimpulsive buyingen
dc.subjectacculturationen
dc.titleThe effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertisingen
dc.typeConference papers, meetings and proceedingsen
dc.date.updated2017-09-21T11:58:26Z-
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