Intention to purchase counterfeit luxury products: a comparative study between Pakistani and UK consumers

5.00
Hdl Handle:
http://hdl.handle.net/10547/622168
Title:
Intention to purchase counterfeit luxury products: a comparative study between Pakistani and UK consumers
Authors:
Hussain, A.; Kofinas, Alexander K.; Win, Sandar
Abstract:
This study aims to provide a comparison between Pakistani and the UK consumers’ purchase intentions towards counterfeit luxury products by focusing on the relationships between the following factors: perceived quality, status consumption, low price and ethics. A sample of 251 university students from Pakistan (137) and the UK (114) was used. Data was analyzed using AMOS and SPSS. Results show that Pakistani consumers are satisfied with perceived quality of counterfeit products while the UK consumers are not. Status associated with the counterfeit products and prices of these products were found to be important factors for both samples. Pakistani consumers show less ethical behaviour compared to the UK consumers. Considering a single product category, i.e. luxury products, is a limitation of the study and selecting a single product category may possibly restrict the potential generalizability.
Citation:
Hussain A, Kofinas A K, Win S (2017) 'Intention to purchase counterfeit luxury products: a comparative study between Pakistani and UK consumers', Journal of International Consumer Marketing.
Publisher:
Taylor & Francis (Routledge): SSH Titles
Journal:
Journal of International Consumer Marketing
Issue Date:
15-Aug-2017
URI:
http://hdl.handle.net/10547/622168
DOI:
10.1080/08961530.2017.1361881
Type:
Article
Language:
en
ISSN:
0896-1530
EISSN:
1528-7068
Appears in Collections:
Marketing

Full metadata record

DC FieldValue Language
dc.contributor.authorHussain, A.en
dc.contributor.authorKofinas, Alexander K.en
dc.contributor.authorWin, Sandaren
dc.date.accessioned2017-09-01T10:12:09Z-
dc.date.available2017-09-01T10:12:09Z-
dc.date.issued2017-08-15-
dc.identifier.citationHussain A, Kofinas A K, Win S (2017) 'Intention to purchase counterfeit luxury products: a comparative study between Pakistani and UK consumers', Journal of International Consumer Marketing.en
dc.identifier.issn0896-1530-
dc.identifier.doi10.1080/08961530.2017.1361881-
dc.identifier.urihttp://hdl.handle.net/10547/622168-
dc.description.abstractThis study aims to provide a comparison between Pakistani and the UK consumers’ purchase intentions towards counterfeit luxury products by focusing on the relationships between the following factors: perceived quality, status consumption, low price and ethics. A sample of 251 university students from Pakistan (137) and the UK (114) was used. Data was analyzed using AMOS and SPSS. Results show that Pakistani consumers are satisfied with perceived quality of counterfeit products while the UK consumers are not. Status associated with the counterfeit products and prices of these products were found to be important factors for both samples. Pakistani consumers show less ethical behaviour compared to the UK consumers. Considering a single product category, i.e. luxury products, is a limitation of the study and selecting a single product category may possibly restrict the potential generalizability.en
dc.language.isoenen
dc.publisherTaylor & Francis (Routledge): SSH Titlesen
dc.rightsGreen - can archive pre-print and post-print or publisher's version/PDF-
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectcounterfeit productsen
dc.subjectstatus consumptionen
dc.subjectprice sensitivityen
dc.subjectN500 Marketingen
dc.titleIntention to purchase counterfeit luxury products: a comparative study between Pakistani and UK consumersen
dc.typeArticleen
dc.identifier.eissn1528-7068-
dc.identifier.journalJournal of International Consumer Marketingen
dc.date.updated2017-09-01T10:01:28Z-
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