Old country passions: an international examination of country image, animosity, and affinity among ethnic consumers

2.50
Hdl Handle:
http://hdl.handle.net/10547/622125
Title:
Old country passions: an international examination of country image, animosity, and affinity among ethnic consumers
Authors:
Papadopoulos, Nicolas; El Banna, Alia; Murphy, Steven A.
Abstract:
Ethnic consumers are an important market segment in both traditionally multicultural countries as well as newer recipients of growing immigration movements. Such consumers may carry with them views toward "old friends and foes" which may influence their attitudes toward the products of countries perceived as friendly or hostile in relation to their original home countries. This study examines together for the first time four place-related constructs, namely, country and people images, product images, affinity, and animosity, and their potential effects on purchase intentions, juxtaposing these measures against views toward countries that may be perceived as friendly or hostile from the perspective of the ethnic consumers' homeland, alongside a neutral "benchmark" country for comparison. The results show that country/people and product images, affinity, and animosity work differently depending on the target country, product and people evaluations are influenced by both affective and cognitive factors, and attitudes vary in their predictive ability on purchase intentions, sometimes in line with earlier findings and sometimes not. Implications and directions for future research are discussed.
Citation:
Papadopoulos N, EL Banna A, Murphy SA (2017) 'Old country passions: an international examination of country image, animosity, and affinity among ethnic consumers', Journal of International Marketing 25 (3) 61-82
Publisher:
American Marketing Association
Journal:
Journal of International Marketing
Issue Date:
12-Jun-2017
URI:
http://hdl.handle.net/10547/622125
Type:
Article
Language:
en
ISSN:
1069-031X
Appears in Collections:
Marketing

Full metadata record

DC FieldValue Language
dc.contributor.authorPapadopoulos, Nicolasen
dc.contributor.authorEl Banna, Aliaen
dc.contributor.authorMurphy, Steven A.en
dc.date.accessioned2017-06-12T12:36:32Z-
dc.date.available2017-06-12T12:36:32Z-
dc.date.issued2017-06-12-
dc.identifier.citationPapadopoulos N, EL Banna A, Murphy SA (2017) 'Old country passions: an international examination of country image, animosity, and affinity among ethnic consumers', Journal of International Marketing 25 (3) 61-82en
dc.identifier.issn1069-031X-
dc.identifier.urihttp://hdl.handle.net/10547/622125-
dc.description.abstractEthnic consumers are an important market segment in both traditionally multicultural countries as well as newer recipients of growing immigration movements. Such consumers may carry with them views toward "old friends and foes" which may influence their attitudes toward the products of countries perceived as friendly or hostile in relation to their original home countries. This study examines together for the first time four place-related constructs, namely, country and people images, product images, affinity, and animosity, and their potential effects on purchase intentions, juxtaposing these measures against views toward countries that may be perceived as friendly or hostile from the perspective of the ethnic consumers' homeland, alongside a neutral "benchmark" country for comparison. The results show that country/people and product images, affinity, and animosity work differently depending on the target country, product and people evaluations are influenced by both affective and cognitive factors, and attitudes vary in their predictive ability on purchase intentions, sometimes in line with earlier findings and sometimes not. Implications and directions for future research are discussed.en
dc.language.isoenen
dc.publisherAmerican Marketing Associationen
dc.rightsYellow - can archive pre-print (ie pre-refereeing)-
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectcountry imageen
dc.subjectanimosityen
dc.subjectaffinityen
dc.subjectethnic consumersen
dc.subjectN550 International Marketingen
dc.titleOld country passions: an international examination of country image, animosity, and affinity among ethnic consumersen
dc.typeArticleen
dc.identifier.journalJournal of International Marketingen
dc.date.updated2017-06-12T12:34:14Z-
dc.description.notein press-
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