A comparative cross-national examination of online investment promotion

2.50
Hdl Handle:
http://hdl.handle.net/10547/622082
Title:
A comparative cross-national examination of online investment promotion
Authors:
El Banna, Alia; Hamzaoui-Essoussi, L.; Papadopoulos, N.
Abstract:
The internationalization of operations has led to more countries trying to attract foreign direct investment by promoting themselves through nation branding and other activities including online promotion by national or regional Investment Promotion Agencies (IPAs). This paper utilizes a nation branding framework to identify and analyze online IPA promotion cross-nationally. Results show that IPA websites have certain common elements but also vary greatly in their use of promotional approaches that contribute to branding the places they represent. This implies a need for a better practice of nation branding oriented strategies to influence investors’ perceptions and decisions.
Citation:
El Banna A, Hamzaoui-Essoussi L, Papadopoulos N (2017) 'A comparative cross-national examination of online investment promotion', Journal of Euromarketing, 25 (3-4), pp.131-146.
Publisher:
Taylor & Francis (Routledge)
Journal:
Journal of Euromarketing
Issue Date:
10-Apr-2017
URI:
http://hdl.handle.net/10547/622082
Type:
Article
Language:
en
ISSN:
1049-6483
EISSN:
1049-6483
Appears in Collections:
Marketing

Full metadata record

DC FieldValue Language
dc.contributor.authorEl Banna, Aliaen
dc.contributor.authorHamzaoui-Essoussi, L.en
dc.contributor.authorPapadopoulos, N.en
dc.date.accessioned2017-04-11T14:08:55Z-
dc.date.available2017-04-11T14:08:55Z-
dc.date.issued2017-04-10-
dc.identifier.citationEl Banna A, Hamzaoui-Essoussi L, Papadopoulos N (2017) 'A comparative cross-national examination of online investment promotion', Journal of Euromarketing, 25 (3-4), pp.131-146.en
dc.identifier.issn1049-6483-
dc.identifier.urihttp://hdl.handle.net/10547/622082-
dc.description.abstractThe internationalization of operations has led to more countries trying to attract foreign direct investment by promoting themselves through nation branding and other activities including online promotion by national or regional Investment Promotion Agencies (IPAs). This paper utilizes a nation branding framework to identify and analyze online IPA promotion cross-nationally. Results show that IPA websites have certain common elements but also vary greatly in their use of promotional approaches that contribute to branding the places they represent. This implies a need for a better practice of nation branding oriented strategies to influence investors’ perceptions and decisions.en
dc.language.isoenen
dc.publisherTaylor & Francis (Routledge)en
dc.rightsGreen - can archive pre-print and post-print or publisher's version/PDF-
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectforeign direct investmenten
dc.subjectnation brandingen
dc.subjectinvestment promotion agenciesen
dc.subjectcontent analysisen
dc.titleA comparative cross-national examination of online investment promotionen
dc.typeArticleen
dc.identifier.eissn1049-6483-
dc.identifier.journalJournal of Euromarketingen
dc.date.updated2017-04-11T13:47:37Z-
dc.description.noteNo date of issue-
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