Environmental pressures and performance: an analysis of the roles of environmental innovation strategy and marketing capability

5.00
Hdl Handle:
http://hdl.handle.net/10547/622049
Title:
Environmental pressures and performance: an analysis of the roles of environmental innovation strategy and marketing capability
Authors:
Yu, Wantao; Ramanathan, Ramakrishnan ( 0000-0002-8861-2209 ) ; Nath, Prithwiraj
Abstract:
The purpose of this study is to explore the relationship between environmental pressures (i.e. environmental regulation and stakeholder pressures) and performance considering the mediating role of environmental innovation strategy and the moderating role of marketing capability. Both primary data collected from 121 UK-based manufacturing firms and secondary data on financial performance of the firms is used to test the proposed relationships. The results show that environmental innovation strategy fully/partially mediates the relationship between environmental regulation/stakeholder pressures and environmental performance, and partially mediates the effect of environmental regulation on financial performance. The results also indicate that marketing capability significantly moderates the relationship between environmental regulation and environmental innovation strategy. Drawing upon contingency theory and dynamic capability view, by testing the mediation and moderation effects, the results of this study provide managers with valuable guidance for developing environmental innovation strategy.
Affiliation:
Kent Business School; University of Bedfordshire; Leeds Becket University
Citation:
Yu Q, Ramanathan R, Nath P (2017) 'Environmental pressures and performance: an analysis of the roles of environmental innovation strategy and marketing capability', Technological Forecasting and Social Change, 117, pp.160-169.
Publisher:
Elsevier
Journal:
Technological Forecasting and Social Change
Issue Date:
1-Apr-2017
URI:
http://hdl.handle.net/10547/622049
DOI:
10.1016/j.techfore.2016.12.005
Additional Links:
http://www.sciencedirect.com/science/article/pii/S0040162516308253
Type:
Article
Language:
en
ISSN:
0040-1625
Appears in Collections:
Business and management

Full metadata record

DC FieldValue Language
dc.contributor.authorYu, Wantaoen
dc.contributor.authorRamanathan, Ramakrishnanen
dc.contributor.authorNath, Prithwirajen
dc.date.accessioned2017-03-09T14:07:36Z-
dc.date.available2017-03-09T14:07:36Z-
dc.date.issued2017-04-01-
dc.identifier.citationYu Q, Ramanathan R, Nath P (2017) 'Environmental pressures and performance: an analysis of the roles of environmental innovation strategy and marketing capability', Technological Forecasting and Social Change, 117, pp.160-169.en
dc.identifier.issn0040-1625-
dc.identifier.doi10.1016/j.techfore.2016.12.005-
dc.identifier.urihttp://hdl.handle.net/10547/622049-
dc.description.abstractThe purpose of this study is to explore the relationship between environmental pressures (i.e. environmental regulation and stakeholder pressures) and performance considering the mediating role of environmental innovation strategy and the moderating role of marketing capability. Both primary data collected from 121 UK-based manufacturing firms and secondary data on financial performance of the firms is used to test the proposed relationships. The results show that environmental innovation strategy fully/partially mediates the relationship between environmental regulation/stakeholder pressures and environmental performance, and partially mediates the effect of environmental regulation on financial performance. The results also indicate that marketing capability significantly moderates the relationship between environmental regulation and environmental innovation strategy. Drawing upon contingency theory and dynamic capability view, by testing the mediation and moderation effects, the results of this study provide managers with valuable guidance for developing environmental innovation strategy.en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urlhttp://www.sciencedirect.com/science/article/pii/S0040162516308253en
dc.rightsGreen - can archive pre-print and post-print or publisher's version/PDF-
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectenvironmental regulationsen
dc.subjectenvironmental legislationen
dc.subjectstakeholder pressuresen
dc.subjectenvironmental innovation strategyen
dc.subjectmarketing capabilityen
dc.subjectperformanceen
dc.subjectDEAen
dc.titleEnvironmental pressures and performance: an analysis of the roles of environmental innovation strategy and marketing capabilityen
dc.typeArticleen
dc.contributor.departmentKent Business Schoolen
dc.contributor.departmentUniversity of Bedfordshireen
dc.contributor.departmentLeeds Becket Universityen
dc.identifier.journalTechnological Forecasting and Social Changeen
dc.date.updated2017-03-09T14:04:54Z-
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