Linking operations, marketing and environmental capabilities and diversification to hotel performance: a data envelopment analysis approach

2.50
Hdl Handle:
http://hdl.handle.net/10547/604165
Title:
Linking operations, marketing and environmental capabilities and diversification to hotel performance: a data envelopment analysis approach
Authors:
Ramanathan, Ramakrishnan ( 0000-0002-8861-2209 ) ; Ramanathan, Usha; Zhang, Yubo
Abstract:
This study examines the impacts of marketing capability, operations capability, environmental capability and diversification strategy on performance of hotel industry in the UK. We conceptualize these impacts by drawing on the resource-based-view of a firm as the theoretical underpinning. We use the financial archival data and information obtained from websites. We use content analysis, regression analysis and Data Envelopment Analysis (DEA). Our results show that operations capability and environmental capability have significant positive effects on performance, marketing capability has a significant negative impact but diversification strategy does not impact on performance. Additionally, there is no evidence of the moderating effects of efficiency on these impacts. Our study suggests that hotel industry in the UK ought to focus on developing operations and environmental capabilities especially by exploiting the synergies between them but reduce excessive reliance on marketing. This paper makes two important contributions to the literature. First, it applies a framework linking the three capabilities (operations, marketing and environment) and diversification to the specific case of the hotel industry. Second, unlike similar previous studies, ours is the first to incorporate environmental capabilities in the analysis.
Citation:
Ramanathan, R., Ramanathan, U., Zhang, Y. (2016) 'Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach'. International Journal of Production Economics 176 111-122
Publisher:
Elsevier
Journal:
International Journal of Production Economics
Issue Date:
Mar-2016
URI:
http://hdl.handle.net/10547/604165
DOI:
10.1016/j.ijpe.2016.03.010
Additional Links:
http://linkinghub.elsevier.com/retrieve/pii/S0925527316300044
Type:
Article
Language:
en
ISSN:
0925-5273
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorRamanathan, Ramakrishnanen
dc.contributor.authorRamanathan, Ushaen
dc.contributor.authorZhang, Yuboen
dc.date.accessioned2016-04-01T09:05:42Zen
dc.date.available2016-04-01T09:05:42Zen
dc.date.issued2016-03en
dc.identifier.citationRamanathan, R., Ramanathan, U., Zhang, Y. (2016) 'Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach'. International Journal of Production Economics 176 111-122en
dc.identifier.issn0925-5273en
dc.identifier.doi10.1016/j.ijpe.2016.03.010en
dc.identifier.urihttp://hdl.handle.net/10547/604165en
dc.description.abstractThis study examines the impacts of marketing capability, operations capability, environmental capability and diversification strategy on performance of hotel industry in the UK. We conceptualize these impacts by drawing on the resource-based-view of a firm as the theoretical underpinning. We use the financial archival data and information obtained from websites. We use content analysis, regression analysis and Data Envelopment Analysis (DEA). Our results show that operations capability and environmental capability have significant positive effects on performance, marketing capability has a significant negative impact but diversification strategy does not impact on performance. Additionally, there is no evidence of the moderating effects of efficiency on these impacts. Our study suggests that hotel industry in the UK ought to focus on developing operations and environmental capabilities especially by exploiting the synergies between them but reduce excessive reliance on marketing. This paper makes two important contributions to the literature. First, it applies a framework linking the three capabilities (operations, marketing and environment) and diversification to the specific case of the hotel industry. Second, unlike similar previous studies, ours is the first to incorporate environmental capabilities in the analysis.en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urlhttp://linkinghub.elsevier.com/retrieve/pii/S0925527316300044en
dc.rightsArchived with thanks to International Journal of Production Economicsen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectperformanceen
dc.subjectresource-based-viewen
dc.subjectcontent analysisen
dc.subjectdata envelopment analysisen
dc.subjectoperations capabilityen
dc.subjectmarketing capabilityen
dc.subjectenvironmental capabilityen
dc.subjectdiversificationen
dc.subjectN830 UK Tourismen
dc.subjecthospitality sectoren
dc.titleLinking operations, marketing and environmental capabilities and diversification to hotel performance: a data envelopment analysis approachen
dc.typeArticleen
dc.identifier.journalInternational Journal of Production Economicsen
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