Using persuasive marketing methods and mobile phones as active learning devices to enhance students’ learning

2.50
Hdl Handle:
http://hdl.handle.net/10547/603527
Title:
Using persuasive marketing methods and mobile phones as active learning devices to enhance students’ learning
Authors:
Kunøe, Gorm
Abstract:
One of the latest additions to the educator’s toolbox are learning parcels sent to the students’ mobile phones. We used a four factor sales and marketing model from previous research to produce and evaluate the contents of the learning parcels and the mobile phone concept. The four factors are: Relevance, timeliness, responsibility and value. In an action research program during the first semester of 2015, we tested to which degree the students felt their curriculum knowledge improved through the use of learning parcels on their mobile phones. We learned that the novelty effect of using mobile phones as a medium quickly evaporated. The use of the learning parcels depends to a high degree on the instant feeling of high usefulness in relation to the four factors and is decisive for students’ use of the learning parcels and the concept as such. A significant number of the students liked the concept, and were sure of its positive learning outcome.
Affiliation:
Norwegian Business School
Citation:
Kunøe, G. (2016) 'Using persuasive marketing methods and mobile phones as active learning devices to enhance students’ learning' Journal of pedagogic development 6 (1)
Publisher:
University of Bedfordshire
Journal:
Journal of pedagogic development
Issue Date:
2016
URI:
http://hdl.handle.net/10547/603527
Additional Links:
https://journals.beds.ac.uk/ojs/index.php/jpd/article/view/260/375
Type:
Article
Language:
en
ISSN:
2047-3265
Appears in Collections:
Journal of Pedagogic Development

Full metadata record

DC FieldValue Language
dc.contributor.authorKunøe, Gormen
dc.date.accessioned2016-03-23T12:47:08Zen
dc.date.available2016-03-23T12:47:08Zen
dc.date.issued2016en
dc.identifier.citationKunøe, G. (2016) 'Using persuasive marketing methods and mobile phones as active learning devices to enhance students’ learning' Journal of pedagogic development 6 (1)en
dc.identifier.issn2047-3265en
dc.identifier.urihttp://hdl.handle.net/10547/603527en
dc.description.abstractOne of the latest additions to the educator’s toolbox are learning parcels sent to the students’ mobile phones. We used a four factor sales and marketing model from previous research to produce and evaluate the contents of the learning parcels and the mobile phone concept. The four factors are: Relevance, timeliness, responsibility and value. In an action research program during the first semester of 2015, we tested to which degree the students felt their curriculum knowledge improved through the use of learning parcels on their mobile phones. We learned that the novelty effect of using mobile phones as a medium quickly evaporated. The use of the learning parcels depends to a high degree on the instant feeling of high usefulness in relation to the four factors and is decisive for students’ use of the learning parcels and the concept as such. A significant number of the students liked the concept, and were sure of its positive learning outcome.en
dc.language.isoenen
dc.publisherUniversity of Bedfordshireen
dc.relation.urlhttps://journals.beds.ac.uk/ojs/index.php/jpd/article/view/260/375en
dc.subjectmarketingen
dc.subjectmobile phonesen
dc.subjectactive learningen
dc.subjectX300 Academic studies in Educationen
dc.titleUsing persuasive marketing methods and mobile phones as active learning devices to enhance students’ learningen
dc.typeArticleen
dc.contributor.departmentNorwegian Business Schoolen
dc.identifier.journalJournal of pedagogic developmenten
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