Acculturation to Global Consumer Culture (AGCC): testing the validity of the AGCC scale and some preliminary results from the United Kingdom

5.00
Hdl Handle:
http://hdl.handle.net/10547/593316
Title:
Acculturation to Global Consumer Culture (AGCC): testing the validity of the AGCC scale and some preliminary results from the United Kingdom
Authors:
Czarnecka, Barbara; Keles, Serap
Abstract:
This paper presents preliminary results from a study focused on acculturation to Global Consumer Culture (GCC) conducted in the UK. In particular, this paper’s aims are to test the validity of the original ‘Acculturation to Global Consumer Culture’ (AGCC) scale in a new cultural context, and to present preliminary results about the relation between acculturation to GCC and demographic factors, technological anxiety, and compulsive buying. This paper is based on online questionnaire completed by 340 respondents in the UK. The psychometric properties of this scale were verified via confirmatory factor analysis, and a new, shorter scale was proposed. Some results about the links between acculturation to GCC and demographics, technological anxiety, and compulsive buying were presented and discussed within the context of extant GCC research. Limitations and further research were discussed. Key words: consumer culture, global consumer culture, acculturation to global consumer culture
Affiliation:
University of Bedfordshire; University of Oslo
Citation:
Czarnecka, B., Keles, S. (2015) 'Acculturation to Global Consumer Culture (AGCC): testing the validity of the AGCC scale and some preliminary results from the United Kingdom' 16th Cross-cultural Research Conference, Grand Hyatt Playa del Carmen Resort, México December 13-15.
Publisher:
16th Cross-cultural Research Conference
Issue Date:
13-Dec-2015
URI:
http://hdl.handle.net/10547/593316
Additional Links:
http://crossculturalresearch.com/
Type:
Conference papers, meetings and proceedings
Language:
en
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorCzarnecka, Barbaraen
dc.contributor.authorKeles, Serapen
dc.date.accessioned2016-01-12T09:36:00Zen
dc.date.available2016-01-12T09:36:00Zen
dc.date.issued2015-12-13en
dc.identifier.citationCzarnecka, B., Keles, S. (2015) 'Acculturation to Global Consumer Culture (AGCC): testing the validity of the AGCC scale and some preliminary results from the United Kingdom' 16th Cross-cultural Research Conference, Grand Hyatt Playa del Carmen Resort, México December 13-15.en
dc.identifier.urihttp://hdl.handle.net/10547/593316en
dc.description.abstractThis paper presents preliminary results from a study focused on acculturation to Global Consumer Culture (GCC) conducted in the UK. In particular, this paper’s aims are to test the validity of the original ‘Acculturation to Global Consumer Culture’ (AGCC) scale in a new cultural context, and to present preliminary results about the relation between acculturation to GCC and demographic factors, technological anxiety, and compulsive buying. This paper is based on online questionnaire completed by 340 respondents in the UK. The psychometric properties of this scale were verified via confirmatory factor analysis, and a new, shorter scale was proposed. Some results about the links between acculturation to GCC and demographics, technological anxiety, and compulsive buying were presented and discussed within the context of extant GCC research. Limitations and further research were discussed. Key words: consumer culture, global consumer culture, acculturation to global consumer cultureen
dc.language.isoenen
dc.publisher16th Cross-cultural Research Conferenceen
dc.relation.urlhttp://crossculturalresearch.com/en
dc.subjectglobal consumer cultureen
dc.subjectacculturationen
dc.subjectconsumer cultureen
dc.titleAcculturation to Global Consumer Culture (AGCC): testing the validity of the AGCC scale and some preliminary results from the United Kingdomen
dc.typeConference papers, meetings and proceedingsen
dc.contributor.departmentUniversity of Bedfordshireen
dc.contributor.departmentUniversity of Osloen
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