2.50
Hdl Handle:
http://hdl.handle.net/10547/565044
Title:
Active participation in business-to-business online communities: a conceptual framework
Authors:
Gharib, Rebwar Kamal ( 0000-0003-1156-5800 ) ; Philpott, Elly; Duan, Yanqing
Abstract:
Online communities (OCs) have been studied for the past several decades by many scholars from different disciplines and backgrounds. It is found that the success of an OC largely depends on its members’ participation and contribution behaviour. While significant research has examined the factors affecting participation in various OC types ranging from online communities of practice to online social networking sites, little research has focused on Business-to-Business (B2B) OCs. Hence, the primarily aim of this paper is to provide some understanding of the most important factors affecting active participation in B2B OCs. Towards achieving this goal, this study proposed a theoretical framework underpinned by two well-known theories: Social Exchange Theory (SET) and Uses and Gratification theory (U&G). This study contributes to the OC literature by defining and classifying online business communities and proposes a theoretical model to address active participation in B2B OC. This is a theoretical study and its application has not been tested on a particular community, the next step therefore is to conduct future studies to empirically test the framework with B2B OCs members.
Affiliation:
University of Strathclyde; University of Bedfordshire
Citation:
Gharib, R., Philpott, E., and Duan, Y. (2014) "Active Participation In Business-To-Business Online Communities: A Conceptual Framework" UK Academy for Information Systems Conference, Oxford, 7th-9th April. Paper 26.
Publisher:
Association for Information Systems
Issue Date:
2014
URI:
http://hdl.handle.net/10547/565044
Additional Links:
http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1025&context=ukais2014
Type:
Conference papers, meetings and proceedings
Language:
en
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorGharib, Rebwar Kamalen
dc.contributor.authorPhilpott, Ellyen
dc.contributor.authorDuan, Yanqingen
dc.date.accessioned2015-08-04T10:17:09Zen
dc.date.available2015-08-04T10:17:09Zen
dc.date.issued2014en
dc.identifier.citationGharib, R., Philpott, E., and Duan, Y. (2014) "Active Participation In Business-To-Business Online Communities: A Conceptual Framework" UK Academy for Information Systems Conference, Oxford, 7th-9th April. Paper 26.en
dc.identifier.urihttp://hdl.handle.net/10547/565044en
dc.description.abstractOnline communities (OCs) have been studied for the past several decades by many scholars from different disciplines and backgrounds. It is found that the success of an OC largely depends on its members’ participation and contribution behaviour. While significant research has examined the factors affecting participation in various OC types ranging from online communities of practice to online social networking sites, little research has focused on Business-to-Business (B2B) OCs. Hence, the primarily aim of this paper is to provide some understanding of the most important factors affecting active participation in B2B OCs. Towards achieving this goal, this study proposed a theoretical framework underpinned by two well-known theories: Social Exchange Theory (SET) and Uses and Gratification theory (U&G). This study contributes to the OC literature by defining and classifying online business communities and proposes a theoretical model to address active participation in B2B OC. This is a theoretical study and its application has not been tested on a particular community, the next step therefore is to conduct future studies to empirically test the framework with B2B OCs members.en
dc.language.isoenen
dc.publisherAssociation for Information Systemsen
dc.relation.urlhttp://aisel.aisnet.org/cgi/viewcontent.cgi?article=1025&context=ukais2014en
dc.subjectB2B virtual communitiesen
dc.subjectparticipationen
dc.subjectframeworken
dc.subjectactive participationen
dc.subjectonline communityen
dc.subjectvirtual communityen
dc.subjectbusiness-to-businessen
dc.subjectB2Ben
dc.titleActive participation in business-to-business online communities: a conceptual frameworken
dc.typeConference papers, meetings and proceedingsen
dc.contributor.departmentUniversity of Strathclydeen
dc.contributor.departmentUniversity of Bedfordshireen
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