An analysis of the key factors affecting the success of a re-launched destination marketing website in the UK

2.50
Hdl Handle:
http://hdl.handle.net/10547/335910
Title:
An analysis of the key factors affecting the success of a re-launched destination marketing website in the UK
Authors:
Alford, Philip; Duan, Yanqing; Taylor, Jacqui
Abstract:
This paper presents a case study of the re-launch of a DMO website in the UK. It evaluates the perceived usability of the new website and identifies the key factors affecting customers’ intention to use the new website. A large-scale online survey was developed to understand a number of issues relating to usability (e.g. aesthetics, effectiveness) and psychological and behavioural indicators (e.g. perceived trustworthiness and intent to use). Both quantitative and qualitative data was analysed to understand users’ perceptions, behaviour and attitudes towards the re-launched website. A Structural Equation Model (SEM) was developed to identify the factors affecting their intention to use the new website. The SEM model identified the impact of a variety of factors on intention to use and the descriptive analysis, using both qualitative and quantitative data, highlights further areas of research.
Affiliation:
Bournemouth University; University of Bedfordshire
Citation:
Alford, P., Duan, Y. & Taylor, J. (2013) 'An Analysis of the Key Factors Affecting the Success of a Re-Launched Destination Marketing Website in the UK'. In: Xiang, Z. & Tussyadiah, I. (eds.) Information and Communication Technologies in Tourism 2014. Springer International Publishing. Part VIII, pp 637-649.
Publisher:
Springer International Publishing
Journal:
Information and Communication Technologies in Tourism 2014.
Issue Date:
2014
URI:
http://hdl.handle.net/10547/335910
Additional Links:
http://link.springer.com/chapter/10.1007%2F978-3-319-03973-2_46
Type:
Book chapter
Language:
en
Description:
Business Information Systems e-Commerce/e-business Computer Appl. in Social and Behavioral Sciences Marketing Information Systems Applications (incl. Internet)
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorAlford, Philipen
dc.contributor.authorDuan, Yanqingen
dc.contributor.authorTaylor, Jacquien
dc.date.accessioned2014-11-21T10:58:40Z-
dc.date.available2014-11-21T10:58:40Z-
dc.date.issued2014-
dc.identifier.citationAlford, P., Duan, Y. & Taylor, J. (2013) 'An Analysis of the Key Factors Affecting the Success of a Re-Launched Destination Marketing Website in the UK'. In: Xiang, Z. & Tussyadiah, I. (eds.) Information and Communication Technologies in Tourism 2014. Springer International Publishing. Part VIII, pp 637-649.en
dc.identifier.urihttp://hdl.handle.net/10547/335910-
dc.descriptionBusiness Information Systems e-Commerce/e-business Computer Appl. in Social and Behavioral Sciences Marketing Information Systems Applications (incl. Internet)en
dc.description.abstractThis paper presents a case study of the re-launch of a DMO website in the UK. It evaluates the perceived usability of the new website and identifies the key factors affecting customers’ intention to use the new website. A large-scale online survey was developed to understand a number of issues relating to usability (e.g. aesthetics, effectiveness) and psychological and behavioural indicators (e.g. perceived trustworthiness and intent to use). Both quantitative and qualitative data was analysed to understand users’ perceptions, behaviour and attitudes towards the re-launched website. A Structural Equation Model (SEM) was developed to identify the factors affecting their intention to use the new website. The SEM model identified the impact of a variety of factors on intention to use and the descriptive analysis, using both qualitative and quantitative data, highlights further areas of research.en
dc.language.isoenen
dc.publisherSpringer International Publishingen
dc.relation.urlhttp://link.springer.com/chapter/10.1007%2F978-3-319-03973-2_46en
dc.rights.uriAn error occurred getting the license - uri.*
dc.subjectbusiness developmenten
dc.subjectdestination marketingen
dc.titleAn analysis of the key factors affecting the success of a re-launched destination marketing website in the UKen
dc.typeBook chapteren
dc.contributor.departmentBournemouth Universityen
dc.contributor.departmentUniversity of Bedfordshireen
dc.identifier.journalInformation and Communication Technologies in Tourism 2014.en
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