2.50
Hdl Handle:
http://hdl.handle.net/10547/332985
Title:
The antecedents and outcomes of brand experience on the social networking site
Authors:
Chen, Hsin; Papazafeiropoulou, Anastasia; Duan, Yanqing; Chen, Ta-Kang
Affiliation:
University of Bedfordshire; Brunel University; SooChow University, Taipei
Citation:
Chen, H., Papazafeiropoulou, A., Yanqing, D., Chen, T. K. (2013) ‘The Antecedents an Outcomes of Brand Experience on the Social Networking Site’, 21st European Conference on Information Systems (ECIS), June 5-8, Utretch, Netherland.
Publisher:
European Conference on Information Systems (ECIS)
Issue Date:
Jun-2013
URI:
http://hdl.handle.net/10547/332985
Additional Links:
http://aisel.aisnet.org/ecis2013_cr/10
Type:
Conference papers, meetings and proceedings
Language:
en
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorChen, Hsinen
dc.contributor.authorPapazafeiropoulou, Anastasiaen
dc.contributor.authorDuan, Yanqingen
dc.contributor.authorChen, Ta-Kangen
dc.date.accessioned2014-10-21T09:18:50Z-
dc.date.available2014-10-21T09:18:50Z-
dc.date.issued2013-06-
dc.identifier.citationChen, H., Papazafeiropoulou, A., Yanqing, D., Chen, T. K. (2013) ‘The Antecedents an Outcomes of Brand Experience on the Social Networking Site’, 21st European Conference on Information Systems (ECIS), June 5-8, Utretch, Netherland.en
dc.identifier.urihttp://hdl.handle.net/10547/332985-
dc.language.isoenen
dc.publisherEuropean Conference on Information Systems (ECIS)en
dc.relation.urlhttp://aisel.aisnet.org/ecis2013_cr/10en
dc.subjectbrand experienceen
dc.subjectsocial networkingen
dc.subjectFacebooken
dc.subjectmarketingen
dc.titleThe antecedents and outcomes of brand experience on the social networking siteen
dc.typeConference papers, meetings and proceedingsen
dc.contributor.departmentUniversity of Bedfordshireen
dc.contributor.departmentBrunel Universityen
dc.contributor.departmentSooChow University, Taipeien
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