eCulture: examining and quantifying cultural differences in user acceptance between Chinese and British web site users

2.50
Hdl Handle:
http://hdl.handle.net/10547/319933
Title:
eCulture: examining and quantifying cultural differences in user acceptance between Chinese and British web site users
Authors:
Chang, Yu
Abstract:
The World Wide Web (WWW) has become an important medium for communicating between people all over the world. It is regarded as a global system and is associated with a wide user and social system diversity. The effects of differing user-groups and their associated cultures on user acceptance of web sites can be significant, and as a result understanding the behaviour of web users in various cultures is becoming a significant concern. The eCulture research project is based on previous classical theories and research in culture. It applies a factorial experimental design strategy (the Taguchi method) in crosscultural usability / acceptability, together with other approaches such as semiotic analysis and card sorting. Two types of analysis, both top-down and bottom-up have been implemented to investigate differences in web site usability and acceptability between users from Mainland China and the United Kingdom. Based on experiments on web sites investigating the relationship between cultural issues and usability lacceptability aspects between Chinese and British web users, several issues, such as cultural factors, cognitive abilities, social semiotic differences and other issues have emerged. One of the goals has been to develop 'cultural fingerprints' for both web sites and users in different cultures. By comparing cultural and site fingerprints, usability and acceptability of web sites can be diagrammatically matched to the target culture. Experiments investigating qualitative factors and quantitative data collection and analysis based on the Taguchi method has led to the successful development of two versions of 'cultural fingerprint' for both web sites and target cultures in the UK and China. It has been possible to relate these studies to a wider body of knowledge, and to suggest ways in which the work may be extended in the future.
Citation:
Chang, Y. (2004) 'eCulture: examining and quantifying cultural differences in user acceptance between Chinese and British web site users'. PhD thesis. University of Luton.
Publisher:
University of Bedfordshire
Issue Date:
May-2004
URI:
http://hdl.handle.net/10547/319933
Type:
Thesis or dissertation
Language:
en
Description:
A thesis submitted for the degree of Doctor of Philosophy of the University of Luton
Appears in Collections:
PhD e-theses

Full metadata record

DC FieldValue Language
dc.contributor.authorChang, Yuen
dc.date.accessioned2014-06-06T10:35:41Z-
dc.date.available2014-06-06T10:35:41Z-
dc.date.issued2004-05-
dc.identifier.citationChang, Y. (2004) 'eCulture: examining and quantifying cultural differences in user acceptance between Chinese and British web site users'. PhD thesis. University of Luton.en
dc.identifier.urihttp://hdl.handle.net/10547/319933-
dc.descriptionA thesis submitted for the degree of Doctor of Philosophy of the University of Lutonen
dc.description.abstractThe World Wide Web (WWW) has become an important medium for communicating between people all over the world. It is regarded as a global system and is associated with a wide user and social system diversity. The effects of differing user-groups and their associated cultures on user acceptance of web sites can be significant, and as a result understanding the behaviour of web users in various cultures is becoming a significant concern. The eCulture research project is based on previous classical theories and research in culture. It applies a factorial experimental design strategy (the Taguchi method) in crosscultural usability / acceptability, together with other approaches such as semiotic analysis and card sorting. Two types of analysis, both top-down and bottom-up have been implemented to investigate differences in web site usability and acceptability between users from Mainland China and the United Kingdom. Based on experiments on web sites investigating the relationship between cultural issues and usability lacceptability aspects between Chinese and British web users, several issues, such as cultural factors, cognitive abilities, social semiotic differences and other issues have emerged. One of the goals has been to develop 'cultural fingerprints' for both web sites and users in different cultures. By comparing cultural and site fingerprints, usability and acceptability of web sites can be diagrammatically matched to the target culture. Experiments investigating qualitative factors and quantitative data collection and analysis based on the Taguchi method has led to the successful development of two versions of 'cultural fingerprint' for both web sites and target cultures in the UK and China. It has been possible to relate these studies to a wider body of knowledge, and to suggest ways in which the work may be extended in the future.en
dc.language.isoenen
dc.publisherUniversity of Bedfordshireen
dc.subjectG440 Human-computer Interactionen
dc.subjectChinaen
dc.subjectInterneten
dc.subjectusabilityen
dc.subjectcultureen
dc.titleeCulture: examining and quantifying cultural differences in user acceptance between Chinese and British web site usersen
dc.typeThesis or dissertationen
dc.type.qualificationnamePhDen_GB
dc.type.qualificationlevelPhDen
dc.publisher.institutionUniversity of Bedfordshireen
This item is licensed under a Creative Commons License
Creative Commons
All Items in UOBREP are protected by copyright, with all rights reserved, unless otherwise indicated.