Conceptualising 'quality of a tourism destination': an investigation of the attributes and dimensions of quality of a tourism destination

2.50
Hdl Handle:
http://hdl.handle.net/10547/299479
Title:
Conceptualising 'quality of a tourism destination': an investigation of the attributes and dimensions of quality of a tourism destination
Authors:
Seakhoa-King, Arthur
Abstract:
Tourism destinations need to continuously improve in quality to succeed, if not to survive. To improve quality, current levels need to be measured to identify areas requiring improvement. However, no adequate technique for measuring the quality of a tourism destination has yet been developed. More importantly, tourists' understanding of the meaning of the term 'quality of a tourism destination' has not been investigated; a pre-requisite step for developing a technique for measuring the quality of a tourism destination. This thesis aims to ascertain the attributes and dimensions of quality of a tourism destination and to specify implications for the development of a technique for measuring its quality. To achieve this aim, a qualitative research approach is employed in the first stage of the thesis. The findings from this stage are used to inform the ensuing, mainly quantitative phase. The main results are summarised here. Firstly, seventy-five attributes and twelve dimensions of quality of a tourism destination were revealed in the qualitative phase of the study. Secondly, in the quantitative stage, an analysis of mean score values revealed that tourists strongly associated all seventy-five attributes and twelve dimensions with the quality of a tourism destination. Thirdly, it was established that the twelve dimensions of quality of a tourism destination differ in either breadth or scope from both service quality dimensions widely used in tourism and product quality dimensions from the quality management field. This thesis suggests that the quality of a tourism destination can best be defined as 'conformance to tourist requirements'. The main hypothesis; that there are significant differences in interpretations of the meaning of 'quality of a tourism destination' within groups oftourists, is rejected. Finally, the thesis ascertains that a tool for measuring the quality of a tourism destination can be developed based on the findings of the thesis. Such a tool, though predominantly quantitative, should include open-ended questions. This would allow changing tourist needs to be captured periodically and the results used to update the tool for measuring the quality of a tourism destination.
Citation:
Seakhoa-King, A. (2007) 'Conceptualising 'quality of a tourism destination': an investigation of the attributes and dimensions of quality of a tourism destination'. PhD thesis. University of Bedfordshire.
Publisher:
University of Bedfordshire
Issue Date:
Apr-2007
URI:
http://hdl.handle.net/10547/299479
Type:
Thesis or dissertation
Language:
en
Description:
A thesis submitted for the degree of Doctor of Philosophy of the University of Bedfordshire
Appears in Collections:
PhD e-theses

Full metadata record

DC FieldValue Language
dc.contributor.authorSeakhoa-King, Arthuren_GB
dc.date.accessioned2013-08-22T10:17:57Z-
dc.date.available2013-08-22T10:17:57Z-
dc.date.issued2007-04-
dc.identifier.citationSeakhoa-King, A. (2007) 'Conceptualising 'quality of a tourism destination': an investigation of the attributes and dimensions of quality of a tourism destination'. PhD thesis. University of Bedfordshire.en_GB
dc.identifier.urihttp://hdl.handle.net/10547/299479-
dc.descriptionA thesis submitted for the degree of Doctor of Philosophy of the University of Bedfordshireen_GB
dc.description.abstractTourism destinations need to continuously improve in quality to succeed, if not to survive. To improve quality, current levels need to be measured to identify areas requiring improvement. However, no adequate technique for measuring the quality of a tourism destination has yet been developed. More importantly, tourists' understanding of the meaning of the term 'quality of a tourism destination' has not been investigated; a pre-requisite step for developing a technique for measuring the quality of a tourism destination. This thesis aims to ascertain the attributes and dimensions of quality of a tourism destination and to specify implications for the development of a technique for measuring its quality. To achieve this aim, a qualitative research approach is employed in the first stage of the thesis. The findings from this stage are used to inform the ensuing, mainly quantitative phase. The main results are summarised here. Firstly, seventy-five attributes and twelve dimensions of quality of a tourism destination were revealed in the qualitative phase of the study. Secondly, in the quantitative stage, an analysis of mean score values revealed that tourists strongly associated all seventy-five attributes and twelve dimensions with the quality of a tourism destination. Thirdly, it was established that the twelve dimensions of quality of a tourism destination differ in either breadth or scope from both service quality dimensions widely used in tourism and product quality dimensions from the quality management field. This thesis suggests that the quality of a tourism destination can best be defined as 'conformance to tourist requirements'. The main hypothesis; that there are significant differences in interpretations of the meaning of 'quality of a tourism destination' within groups oftourists, is rejected. Finally, the thesis ascertains that a tool for measuring the quality of a tourism destination can be developed based on the findings of the thesis. Such a tool, though predominantly quantitative, should include open-ended questions. This would allow changing tourist needs to be captured periodically and the results used to update the tool for measuring the quality of a tourism destination.en_GB
dc.language.isoenen
dc.publisherUniversity of Bedfordshireen_GB
dc.subjectN840 International Tourismen_GB
dc.subjecttourismen_GB
dc.subjectdestination imageen_GB
dc.titleConceptualising 'quality of a tourism destination': an investigation of the attributes and dimensions of quality of a tourism destinationen
dc.typeThesis or dissertationen
dc.type.qualificationnamePhDen_GB
dc.type.qualificationlevelPhDen
dc.publisher.institutionUniversity of Bedfordshireen_GB
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