The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view

2.50
Hdl Handle:
http://hdl.handle.net/10547/295119
Title:
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
Authors:
Nath, Prithwiraj; Nachiappan, Subramanian; Ramanathan, Ramakrishnan ( 0000-0002-8861-2209 )
Abstract:
Using resource-based view (RBV) of the firm as a theoretical backdrop; we aim to find out the relative impact of a firm's functional capabilities (namely, marketing and operations) and diversification strategies (product/service and international diversification) on financial performance. We hypothesize that this linkage depends on the firm's relative efficiency to integrate its resource–capabilities–performance triad. Using archival data of 102 UK based logistics companies, we find marketing capability is the key determinant for superior financial performance. This study highlights that a market-driven firm is likely to have better business performance than a firm focusing solely on operational capabilities. Also, firms are better off when they focus on a narrow portfolio of products/services for the clients and concentrate on a diverse geographical market. Our findings provide a new perspective to model a firm's functional capabilities and diversification strategy on its financial performance and offer a benchmarking tool to improve resource allocation decisions.
Citation:
Nath, P., Nachiappan, S. & Ramanathan, R. (2010) 'The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view', Industrial Marketing Management, 39(2), pp.317-329
Publisher:
Elsevier
Journal:
Industrial Marketing Management
Issue Date:
2010
URI:
http://hdl.handle.net/10547/295119
DOI:
10.1016/j.indmarman.2008.09.001
Additional Links:
http://linkinghub.elsevier.com/retrieve/pii/S0019850108001326
Type:
Article
Language:
en
ISSN:
0019-8501
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorNath, Prithwirajen_GB
dc.contributor.authorNachiappan, Subramanianen_GB
dc.contributor.authorRamanathan, Ramakrishnanen_GB
dc.date.accessioned2013-07-03T08:01:10Z-
dc.date.available2013-07-03T08:01:10Z-
dc.date.issued2010-
dc.identifier.citationNath, P., Nachiappan, S. & Ramanathan, R. (2010) 'The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view', Industrial Marketing Management, 39(2), pp.317-329en_GB
dc.identifier.issn0019-8501-
dc.identifier.doi10.1016/j.indmarman.2008.09.001-
dc.identifier.urihttp://hdl.handle.net/10547/295119-
dc.description.abstractUsing resource-based view (RBV) of the firm as a theoretical backdrop; we aim to find out the relative impact of a firm's functional capabilities (namely, marketing and operations) and diversification strategies (product/service and international diversification) on financial performance. We hypothesize that this linkage depends on the firm's relative efficiency to integrate its resource–capabilities–performance triad. Using archival data of 102 UK based logistics companies, we find marketing capability is the key determinant for superior financial performance. This study highlights that a market-driven firm is likely to have better business performance than a firm focusing solely on operational capabilities. Also, firms are better off when they focus on a narrow portfolio of products/services for the clients and concentrate on a diverse geographical market. Our findings provide a new perspective to model a firm's functional capabilities and diversification strategy on its financial performance and offer a benchmarking tool to improve resource allocation decisions.en_GB
dc.language.isoenen
dc.publisherElsevieren_GB
dc.relation.urlhttp://linkinghub.elsevier.com/retrieve/pii/S0019850108001326en_GB
dc.rightsArchived with thanks to Industrial Marketing Managementen_GB
dc.subjectmarketing capabilityen_GB
dc.subjectoperations capabilityen_GB
dc.subjectdiversificationen_GB
dc.subjectperformanceen_GB
dc.subjectefficiencyen_GB
dc.titleThe impact of marketing capability, operations capability and diversification strategy on performance: A resource-based viewen
dc.typeArticleen
dc.identifier.journalIndustrial Marketing Managementen_GB
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