‘It’ll look good on your personal statement’: self-marketing amongst university applicants in the United Kingdom

2.50
Hdl Handle:
http://hdl.handle.net/10547/293691
Title:
‘It’ll look good on your personal statement’: self-marketing amongst university applicants in the United Kingdom
Authors:
Shuker, Lucie
Abstract:
‘Selling yourself’ through personal statements and interviews is now a standard practice for university applicants. This article draws on a multi-case-study research project to report on the self-marketing orientations of students within three 16–19 institutions in England. These orientations (active/passive; internal/external; retrospective/prospective; and integrated/segregated) were embedded within and shaped by each site’s strategic response to the conditions of the local education market-place. It is argued that the patterns of these orientations across different institutions is related to the resources and support available to students, the educational trajectories that were considered appropriate for them, and the pedagogic identities fostered by the institution as a whole. Where these differentially prepare students to access universities and courses, schools and colleges may be contributing to, rather than challenging, the socially stratifying work of the education system.
Affiliation:
Institute of Applied Social Research, University of Bedfordshire, Luton, UK
Citation:
Shuker, L. (2012) ‘It’ll look good on your personal statement’: self-marketing amongst university applicants in the United Kingdom 2012:British Journal of Sociology of Education
Journal:
British Journal of Sociology of Education
Issue Date:
17-Apr-2012
URI:
http://hdl.handle.net/10547/293691
DOI:
10.1080/01425692.2012.740804
Additional Links:
http://www.tandfonline.com/doi/abs/10.1080/01425692.2012.740804
Type:
Article
Language:
en
ISSN:
0142-5692
Appears in Collections:
Social Work, Professional Practice and the Law

Full metadata record

DC FieldValue Language
dc.contributor.authorShuker, Lucieen_GB
dc.date.accessioned2013-06-10T10:17:59Z-
dc.date.available2013-06-10T10:17:59Z-
dc.date.issued2012-04-17-
dc.identifier.citationShuker, L. (2012) ‘It’ll look good on your personal statement’: self-marketing amongst university applicants in the United Kingdom 2012:British Journal of Sociology of Educationen_GB
dc.identifier.issn0142-5692-
dc.identifier.doi10.1080/01425692.2012.740804-
dc.identifier.urihttp://hdl.handle.net/10547/293691-
dc.description.abstract‘Selling yourself’ through personal statements and interviews is now a standard practice for university applicants. This article draws on a multi-case-study research project to report on the self-marketing orientations of students within three 16–19 institutions in England. These orientations (active/passive; internal/external; retrospective/prospective; and integrated/segregated) were embedded within and shaped by each site’s strategic response to the conditions of the local education market-place. It is argued that the patterns of these orientations across different institutions is related to the resources and support available to students, the educational trajectories that were considered appropriate for them, and the pedagogic identities fostered by the institution as a whole. Where these differentially prepare students to access universities and courses, schools and colleges may be contributing to, rather than challenging, the socially stratifying work of the education system.en_GB
dc.language.isoenen
dc.relation.urlhttp://www.tandfonline.com/doi/abs/10.1080/01425692.2012.740804en_GB
dc.rightsArchived with thanks to British Journal of Sociology of Educationen_GB
dc.subjectpersonal statementen_GB
dc.subjectself-marketingen_GB
dc.subjectUniversity and Colleges Admissions Systemen_GB
dc.subjecthigher educationen_GB
dc.subjectUCASen_GB
dc.title‘It’ll look good on your personal statement’: self-marketing amongst university applicants in the United Kingdomen
dc.typeArticleen
dc.contributor.departmentInstitute of Applied Social Research, University of Bedfordshire, Luton, UKen_GB
dc.identifier.journalBritish Journal of Sociology of Educationen_GB
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