2.50
Hdl Handle:
http://hdl.handle.net/10547/270929
Title:
Creativity or process?
Authors:
Goffin, Keith; Allen, Ben
Abstract:
Managing new product development effectively is a trade-off between process and innovation. Keith Goffin and Ben Allen look at the steps engineering managers can take to make sure that the customer's 'hidden needs' are met.
Citation:
Goffin, K., Allen, B. (2008) 'Creativity or process?'. Engineering & Technology 3(16) 76-77.
Publisher:
IET
Journal:
Engineering & Technology
Issue Date:
Sep-2008
URI:
http://hdl.handle.net/10547/270929
Additional Links:
http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=4752920
Type:
Article
Language:
en
ISSN:
1750-9637
Appears in Collections:
Centre for Wireless Research (CWR)

Full metadata record

DC FieldValue Language
dc.contributor.authorGoffin, Keithen_GB
dc.contributor.authorAllen, Benen_GB
dc.date.accessioned2013-03-04T14:41:32Z-
dc.date.available2013-03-04T14:41:32Z-
dc.date.issued2008-09-
dc.identifier.citationGoffin, K., Allen, B. (2008) 'Creativity or process?'. Engineering & Technology 3(16) 76-77.en_GB
dc.identifier.issn1750-9637-
dc.identifier.urihttp://hdl.handle.net/10547/270929-
dc.description.abstractManaging new product development effectively is a trade-off between process and innovation. Keith Goffin and Ben Allen look at the steps engineering managers can take to make sure that the customer's 'hidden needs' are met.en_GB
dc.language.isoenen
dc.publisherIETen_GB
dc.relation.urlhttp://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=4752920en_GB
dc.subjectproduct developmenten_GB
dc.titleCreativity or process?en
dc.typeArticleen
dc.identifier.journalEngineering & Technologyen_GB
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