2.50
Hdl Handle:
http://hdl.handle.net/10547/251155
Title:
IT-enabled strategic marketing management
Authors:
Xu, Xianzhong M.; Duan, Yanqing; Li, Yu
Citation:
Xu, M. X.; Duan, Y. and Li,Y. IT-enabled strategic marketing management in IT-based management: Challenges and Solutions, Luiz A. Joia (ed.), 2003, ch013:217-235 Idea Group Publisher
Publisher:
IGI Global
Issue Date:
2003
URI:
http://hdl.handle.net/10547/251155
DOI:
10.4018/978-1-59140-033-2.ch013
Additional Links:
http://www.igi-global.com/chapter/enabled-strategic-marketing-management/24799
Type:
Book chapter
Language:
en
ISBN:
9781591400332; 9781591400752
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorXu, Xianzhong M.en_GB
dc.contributor.authorDuan, Yanqingen_GB
dc.contributor.authorLi, Yuen_GB
dc.date.accessioned2012-11-06T08:55:10Z-
dc.date.available2012-11-06T08:55:10Z-
dc.date.issued2003-
dc.identifier.citationXu, M. X.; Duan, Y. and Li,Y. IT-enabled strategic marketing management in IT-based management: Challenges and Solutions, Luiz A. Joia (ed.), 2003, ch013:217-235 Idea Group Publisheren_GB
dc.identifier.isbn9781591400332-
dc.identifier.isbn9781591400752-
dc.identifier.doi10.4018/978-1-59140-033-2.ch013-
dc.identifier.urihttp://hdl.handle.net/10547/251155-
dc.language.isoenen
dc.publisherIGI Globalen_GB
dc.relation.urlhttp://www.igi-global.com/chapter/enabled-strategic-marketing-management/24799en_GB
dc.titleIT-enabled strategic marketing managementen
dc.typeBook chapteren
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