Reason and choice: a conceptual study of consumer decision making and electoral behavior

2.50
Hdl Handle:
http://hdl.handle.net/10547/251143
Title:
Reason and choice: a conceptual study of consumer decision making and electoral behavior
Authors:
Dean, Dianne; Croft, Robin
Abstract:
Rational choice supposes that individuals make their electoral decision in keeping with their own self-interest, undertaking a cost-benefit analysis, no different to choosing a product or service. Rather than reject the concept of rational choice, this paper will review the notions of rationality and reasoning, which, as Aristotle argues, are inseparable. We will support Marcus' (2002) grievance that emotional decision making is irrational and thus perceived negatively, rather than being seen to play an important motivational role in decision making. A framework is proposed that focuses upon the interplay among rationality, irrationality, reasoning, and emotion, and we argue that this is far more fluid than has been previously discussed.
Citation:
Reason and Choice: A Conceptual Study of Consumer Decision Making and Electoral Behavior 2009, 8 (2):130-146 Journal of Political Marketing
Publisher:
Taylor and Francis
Journal:
Journal of Political Marketing
Issue Date:
Apr-2009
URI:
http://hdl.handle.net/10547/251143
DOI:
10.1080/15377850902813386
Additional Links:
http://www.tandfonline.com/doi/abs/10.1080/15377850902813386
Type:
Article
Language:
en
ISSN:
1537-7857; 1537-7865
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorDean, Dianneen_GB
dc.contributor.authorCroft, Robinen_GB
dc.date.accessioned2012-11-06T08:47:17Z-
dc.date.available2012-11-06T08:47:17Z-
dc.date.issued2009-04-
dc.identifier.citationReason and Choice: A Conceptual Study of Consumer Decision Making and Electoral Behavior 2009, 8 (2):130-146 Journal of Political Marketingen_GB
dc.identifier.issn1537-7857-
dc.identifier.issn1537-7865-
dc.identifier.doi10.1080/15377850902813386-
dc.identifier.urihttp://hdl.handle.net/10547/251143-
dc.description.abstractRational choice supposes that individuals make their electoral decision in keeping with their own self-interest, undertaking a cost-benefit analysis, no different to choosing a product or service. Rather than reject the concept of rational choice, this paper will review the notions of rationality and reasoning, which, as Aristotle argues, are inseparable. We will support Marcus' (2002) grievance that emotional decision making is irrational and thus perceived negatively, rather than being seen to play an important motivational role in decision making. A framework is proposed that focuses upon the interplay among rationality, irrationality, reasoning, and emotion, and we argue that this is far more fluid than has been previously discussed.en_GB
dc.language.isoenen
dc.publisherTaylor and Francisen_GB
dc.relation.urlhttp://www.tandfonline.com/doi/abs/10.1080/15377850902813386en_GB
dc.rightsArchived with thanks to Journal of Political Marketingen_GB
dc.subjectelectoral decision makingen_GB
dc.subjectemotionen_GB
dc.subjectirrationalityen_GB
dc.subjectrationalityen_GB
dc.subjectreasoningen_GB
dc.titleReason and choice: a conceptual study of consumer decision making and electoral behavioren
dc.typeArticleen
dc.identifier.journalJournal of Political Marketingen_GB
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