2.50
Hdl Handle:
http://hdl.handle.net/10547/251142
Title:
Markets, music and all that jazz
Authors:
Kubacki, Krzysztof; Croft, Robin
Abstract:
In recent years there has been a welcome growth of interest in learning how artists understand, engage with and respond to aspects of business practice such as marketing. In the case of music it has been suggested that artists are by no means universally motivated by commercial success, and in many cases find the practices of mass marketing repellent. However, there is general agreement that the study of attitudes of artists is still in its infancy, not just in terms of identifying the research agenda, but just as pressingly in identifying a range of appropriate methodological tools for understanding the phenomenon. This paper aims to address these issues.
Citation:
Markets, music and all that jazz 2011, 45 (5):805-821 European Journal of Marketing
Publisher:
Emerald
Journal:
European Journal of Marketing
Issue Date:
2011
URI:
http://hdl.handle.net/10547/251142
DOI:
10.1108/03090561111120046
Additional Links:
http://www.emeraldinsight.com/10.1108/03090561111120046
Type:
Article
Language:
en
ISSN:
0309-0566
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorKubacki, Krzysztofen_GB
dc.contributor.authorCroft, Robinen_GB
dc.date.accessioned2012-11-06T08:46:40Z-
dc.date.available2012-11-06T08:46:40Z-
dc.date.issued2011-
dc.identifier.citationMarkets, music and all that jazz 2011, 45 (5):805-821 European Journal of Marketingen_GB
dc.identifier.issn0309-0566-
dc.identifier.doi10.1108/03090561111120046-
dc.identifier.urihttp://hdl.handle.net/10547/251142-
dc.description.abstractIn recent years there has been a welcome growth of interest in learning how artists understand, engage with and respond to aspects of business practice such as marketing. In the case of music it has been suggested that artists are by no means universally motivated by commercial success, and in many cases find the practices of mass marketing repellent. However, there is general agreement that the study of attitudes of artists is still in its infancy, not just in terms of identifying the research agenda, but just as pressingly in identifying a range of appropriate methodological tools for understanding the phenomenon. This paper aims to address these issues.en_GB
dc.language.isoenen
dc.publisherEmeralden_GB
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/03090561111120046en_GB
dc.rightsArchived with thanks to European Journal of Marketingen_GB
dc.titleMarkets, music and all that jazzen
dc.typeArticleen
dc.identifier.journalEuropean Journal of Marketingen_GB
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