2.50
Hdl Handle:
http://hdl.handle.net/10547/251140
Title:
Strategy in services marketing: value generation
Authors:
Farquhar, Jillian Dawes; Hallidey, S.V.
Abstract:
This chapter extends understanding of services marketing strategies by highlighting the role of interaction rather than exchange, the alignment of corporate and marketing strategies in generating value and the development of a value generating chain as a means of informing specific strategy development.
Citation:
Farquhar, J.D., Hallidey,S.V., Strategy in Services Marketing: Value Generation in R. Fisk, L. Harris and R. Bennett (ed.) Serving Customers: Global Services Marketing Perspectives, 2012,chapter 13, Melbourne: Tilde University Press
Publisher:
Tilde University Press, Melbourne
Issue Date:
Sep-2012
URI:
http://hdl.handle.net/10547/251140
Additional Links:
http://www.tup.net.au/publications-new/Serving_Customers.aspx
Type:
Book chapter
Language:
en
ISBN:
978-0-7346-1099-7
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorFarquhar, Jillian Dawesen_GB
dc.contributor.authorHallidey, S.V.en_GB
dc.date.accessioned2012-11-06T08:29:20Z-
dc.date.available2012-11-06T08:29:20Z-
dc.date.issued2012-09-
dc.identifier.citationFarquhar, J.D., Hallidey,S.V., Strategy in Services Marketing: Value Generation in R. Fisk, L. Harris and R. Bennett (ed.) Serving Customers: Global Services Marketing Perspectives, 2012,chapter 13, Melbourne: Tilde University Pressen_GB
dc.identifier.isbn978-0-7346-1099-7-
dc.identifier.urihttp://hdl.handle.net/10547/251140-
dc.description.abstractThis chapter extends understanding of services marketing strategies by highlighting the role of interaction rather than exchange, the alignment of corporate and marketing strategies in generating value and the development of a value generating chain as a means of informing specific strategy development.en_GB
dc.language.isoenen
dc.publisherTilde University Press, Melbourneen_GB
dc.relation.urlhttp://www.tup.net.au/publications-new/Serving_Customers.aspxen_GB
dc.titleStrategy in services marketing: value generationen
dc.typeBook chapteren
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