2.50
Hdl Handle:
http://hdl.handle.net/10547/251125
Title:
The effective use of a decision support tool in the area of strategic marketing management
Authors:
Burrell, Philip; Duan, Yanqing; Boskovic, Aleksandra
Citation:
Burrell, P.; Duan, Y. And Boskovic, A. The effective use of a decision support tool in the area of strategic marketing management in Implementing Systems for Supporting Management Decisions, P. Humphreys, L. Bannon, A. McCosh, P. Migliarese and J. C. Pomerol (ed.), 1996: 61-73 Chapman & Hall
Publisher:
Chapman & Hall
Issue Date:
1996
URI:
http://hdl.handle.net/10547/251125
Additional Links:
http://dl.acm.org/citation.cfm?id=265586
Type:
Book chapter
Language:
en
ISBN:
0412755408
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorBurrell, Philipen_GB
dc.contributor.authorDuan, Yanqingen_GB
dc.contributor.authorBoskovic, Aleksandraen_GB
dc.date.accessioned2012-11-06T08:56:13Z-
dc.date.available2012-11-06T08:56:13Z-
dc.date.issued1996-
dc.identifier.citationBurrell, P.; Duan, Y. And Boskovic, A. The effective use of a decision support tool in the area of strategic marketing management in Implementing Systems for Supporting Management Decisions, P. Humphreys, L. Bannon, A. McCosh, P. Migliarese and J. C. Pomerol (ed.), 1996: 61-73 Chapman & Hallen_GB
dc.identifier.isbn0412755408-
dc.identifier.urihttp://hdl.handle.net/10547/251125-
dc.language.isoenen
dc.publisherChapman & Hallen_GB
dc.relation.urlhttp://dl.acm.org/citation.cfm?id=265586en_GB
dc.titleThe effective use of a decision support tool in the area of strategic marketing managementen
dc.typeBook chapteren
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