2.50
Hdl Handle:
http://hdl.handle.net/10547/251122
Title:
Supply chain collaboration for improved forecast accuracy of promotional sales
Authors:
Ramanathan, Usha
Abstract:
In general, demand for functional products is dependent on a range of promotions offered in various retail outlets. To improve promotional sales many retailers collaborate with manufacturers for planning, forecasting and replenishment. The purpose of this paper is to hypothesize that collaborative forecasting will improve the forecast accuracy if all the partners can relate their demand forecast with underlying demand factors.
Citation:
Ramanathan, U. (2012) 'Supply chain collaboration for improved forecast accuracy of promotional sales' International Journal of Operations & Production 32 (6):676-696 Management
Publisher:
Emerald
Journal:
International Journal of Operations & Production Management
Issue Date:
2012
URI:
http://hdl.handle.net/10547/251122
DOI:
10.1108/01443571211230925
Additional Links:
http://www.emeraldinsight.com/10.1108/01443571211230925
Type:
Article
Language:
en
ISSN:
0144-3577
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorRamanathan, Ushaen_GB
dc.date.accessioned2012-11-06T08:49:49Zen
dc.date.available2012-11-06T08:49:49Zen
dc.date.issued2012en
dc.identifier.citationRamanathan, U. (2012) 'Supply chain collaboration for improved forecast accuracy of promotional sales' International Journal of Operations & Production 32 (6):676-696 Managementen_GB
dc.identifier.issn0144-3577en
dc.identifier.doi10.1108/01443571211230925en
dc.identifier.urihttp://hdl.handle.net/10547/251122en
dc.description.abstractIn general, demand for functional products is dependent on a range of promotions offered in various retail outlets. To improve promotional sales many retailers collaborate with manufacturers for planning, forecasting and replenishment. The purpose of this paper is to hypothesize that collaborative forecasting will improve the forecast accuracy if all the partners can relate their demand forecast with underlying demand factors.en_GB
dc.language.isoenen
dc.publisherEmeralden_GB
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/01443571211230925en_GB
dc.subjectcollaborationen_GB
dc.subjectdecision makingen_GB
dc.subjectinformation exchangeen_GB
dc.subjectreference demand modelen_GB
dc.subjectsales demanden_GB
dc.titleSupply chain collaboration for improved forecast accuracy of promotional salesen
dc.typeArticleen
dc.identifier.journalInternational Journal of Operations & Production Managementen_GB
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