Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness

2.50
Hdl Handle:
http://hdl.handle.net/10547/251055
Title:
Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
Authors:
Li, Shuliang; Davies, Barry; Edwards, John; Kinman, Russell; Duan, Yanqing
Citation:
Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness 2002, 20 (5):273-284 Marketing Intelligence & Planning
Publisher:
Emerald
Journal:
Marketing Intelligence & Planning
Issue Date:
2002
URI:
http://hdl.handle.net/10547/251055
DOI:
10.1108/02634500210441521
Additional Links:
http://www.emeraldinsight.com/10.1108/02634500210441521
Type:
Article
Language:
en
ISSN:
0263-4503
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorLi, Shuliangen_GB
dc.contributor.authorDavies, Barryen_GB
dc.contributor.authorEdwards, Johnen_GB
dc.contributor.authorKinman, Russellen_GB
dc.contributor.authorDuan, Yanqingen_GB
dc.date.accessioned2012-11-05T16:46:11Z-
dc.date.available2012-11-05T16:46:11Z-
dc.date.issued2002-
dc.identifier.citationIntegrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness 2002, 20 (5):273-284 Marketing Intelligence & Planningen_GB
dc.identifier.issn0263-4503-
dc.identifier.doi10.1108/02634500210441521-
dc.identifier.urihttp://hdl.handle.net/10547/251055-
dc.language.isoenen
dc.publisherEmeralden_GB
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/02634500210441521en_GB
dc.rightsArchived with thanks to Marketing Intelligence & Planningen_GB
dc.subjectDelphi methoden_GB
dc.subjectexpert systemsen_GB
dc.subjectfuzzy logicen_GB
dc.subjecthybrid systemsen_GB
dc.subjectmarketing planningen_GB
dc.subjectmarketing strategyen_GB
dc.titleIntegrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectivenessen
dc.typeArticleen
dc.identifier.journalMarketing Intelligence & Planningen_GB
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