2.50
Hdl Handle:
http://hdl.handle.net/10547/251051
Title:
Computer-based support for marketing strategy development
Authors:
Li, Shuliang; Kinman, Russell; Duan, Yanqing; Edwards, John S.
Citation:
Computer-based support for marketing strategy development 2000, 34 (5/6):551-575 European Journal of Marketing
Publisher:
Emerald
Journal:
European Journal of Marketing
Issue Date:
2000
URI:
http://hdl.handle.net/10547/251051
DOI:
10.1108/03090560010321938
Additional Links:
http://www.emeraldinsight.com/10.1108/03090560010321938
Type:
Article
Language:
en
ISSN:
0309-0566
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorLi, Shuliangen_GB
dc.contributor.authorKinman, Russellen_GB
dc.contributor.authorDuan, Yanqingen_GB
dc.contributor.authorEdwards, John S.en_GB
dc.date.accessioned2012-11-05T16:21:20Z-
dc.date.available2012-11-05T16:21:20Z-
dc.date.issued2000-
dc.identifier.citationComputer-based support for marketing strategy development 2000, 34 (5/6):551-575 European Journal of Marketingen_GB
dc.identifier.issn0309-0566-
dc.identifier.doi10.1108/03090560010321938-
dc.identifier.urihttp://hdl.handle.net/10547/251051-
dc.language.isoenen
dc.publisherEmeralden_GB
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/03090560010321938en_GB
dc.rightsArchived with thanks to European Journal of Marketingen_GB
dc.subjectinformation systemsen_GB
dc.subjectmarketing mixen_GB
dc.subjectmarketing strategyen_GB
dc.subjectnew technologyen_GB
dc.titleComputer-based support for marketing strategy developmenten
dc.typeArticleen
dc.identifier.journalEuropean Journal of Marketingen_GB
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