2.50
Hdl Handle:
http://hdl.handle.net/10547/251025
Title:
A hybrid system for strategic marketing planning
Authors:
Duan, Yanqing; Burrell, Phillip
Citation:
A hybrid system for strategic marketing planning 1995, 13 (11):5-12 Marketing Intelligence & Planning
Publisher:
Emerald
Journal:
Marketing Intelligence & Planning
Issue Date:
1995
URI:
http://hdl.handle.net/10547/251025
DOI:
10.1108/02634509510147670
Additional Links:
http://www.emeraldinsight.com/10.1108/02634509510147670
Type:
Article
Language:
en
ISSN:
0263-4503
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorDuan, Yanqingen_GB
dc.contributor.authorBurrell, Phillipen_GB
dc.date.accessioned2012-11-05T16:13:46Z-
dc.date.available2012-11-05T16:13:46Z-
dc.date.issued1995-
dc.identifier.citationA hybrid system for strategic marketing planning 1995, 13 (11):5-12 Marketing Intelligence & Planningen_GB
dc.identifier.issn0263-4503-
dc.identifier.doi10.1108/02634509510147670-
dc.identifier.urihttp://hdl.handle.net/10547/251025-
dc.language.isoenen
dc.publisherEmeralden_GB
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/02634509510147670en_GB
dc.rightsArchived with thanks to Marketing Intelligence & Planningen_GB
dc.subjectdecision support systemsen_GB
dc.subjectexpert systemsen_GB
dc.subjectknowledge-based systemsen_GB
dc.subjectmarketingen_GB
dc.subjectmarketing planningen_GB
dc.subjectstrategic marketingen_GB
dc.titleA hybrid system for strategic marketing planningen
dc.typeArticleen
dc.identifier.journalMarketing Intelligence & Planningen_GB
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