2.50
Hdl Handle:
http://hdl.handle.net/10547/251008
Title:
Convenience: a services perspective
Authors:
Farquhar, Jillian Dawes; Rowley, J.
Abstract:
With increasing evidence that convenience is important to customers, the study revisits the concept to develop a research agenda that delivers an improved understanding of the nature of convenience. Accordingly, the paper concludes by pro-posing a definition of convenience and offering questions for further research based on a critique of existing models of convenience, and on the positioning of convenience in relation to associated concepts such as customer value, co-­production and experiential consumption.
Citation:
Farquhar, J.D., Rowley, J. (2009) 'Convenience: a services perspective' Marketing Theory 9 (4):425-438
Publisher:
Sage Publications
Journal:
Marketing Theory
Issue Date:
Dec-2009
URI:
http://hdl.handle.net/10547/251008
DOI:
10.1177/1470593109346894
Additional Links:
http://mtq.sagepub.com/cgi/doi/10.1177/1470593109346894
Type:
Article
Language:
en
ISSN:
1470-5931
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorFarquhar, Jillian Dawesen_GB
dc.contributor.authorRowley, J.en_GB
dc.date.accessioned2012-11-05T15:11:27Zen
dc.date.available2012-11-05T15:11:27Zen
dc.date.issued2009-12en
dc.identifier.citationFarquhar, J.D., Rowley, J. (2009) 'Convenience: a services perspective' Marketing Theory 9 (4):425-438en_GB
dc.identifier.issn1470-5931en
dc.identifier.doi10.1177/1470593109346894en
dc.identifier.urihttp://hdl.handle.net/10547/251008en
dc.description.abstractWith increasing evidence that convenience is important to customers, the study revisits the concept to develop a research agenda that delivers an improved understanding of the nature of convenience. Accordingly, the paper concludes by pro-posing a definition of convenience and offering questions for further research based on a critique of existing models of convenience, and on the positioning of convenience in relation to associated concepts such as customer value, co-­production and experiential consumption.en_GB
dc.language.isoenen
dc.publisherSage Publicationsen_GB
dc.relation.urlhttp://mtq.sagepub.com/cgi/doi/10.1177/1470593109346894en_GB
dc.titleConvenience: a services perspectiveen
dc.typeArticleen
dc.identifier.journalMarketing Theoryen_GB
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