2.50
Hdl Handle:
http://hdl.handle.net/10547/251005
Title:
Strategic account management in an emerging economy
Authors:
Al-Husan, Faten Z. Baddar; Brennan, Ross
Abstract:
The purpose of this paper is to examine “strategic account management” at a large telecommunications operator in a developing country (“Arab Telco”).The paper presents an in-depth single-company case study.The paper examines the direct transfer of a well-known Western management technique – i.e. strategic account management – to a major company in an emerging economy in the Arab world.
Citation:
Al-Husan, F.B., Brennan, R. (2009) 'Strategic account management in an emerging economy' Journal of Business & Industrial Marketing 24 (8):611-620
Publisher:
Emerald
Journal:
Journal of Business & Industrial Marketing
Issue Date:
2009
URI:
http://hdl.handle.net/10547/251005
DOI:
10.1108/08858620910999475
Additional Links:
http://www.emeraldinsight.com/10.1108/08858620910999475
Type:
Article
Language:
en
ISSN:
0885-8624
Appears in Collections:
Centre for Leadership Innovation (CLI)

Full metadata record

DC FieldValue Language
dc.contributor.authorAl-Husan, Faten Z. Baddaren_GB
dc.contributor.authorBrennan, Rossen_GB
dc.date.accessioned2012-11-05T15:05:02Zen
dc.date.available2012-11-05T15:05:02Zen
dc.date.issued2009en
dc.identifier.citationAl-Husan, F.B., Brennan, R. (2009) 'Strategic account management in an emerging economy' Journal of Business & Industrial Marketing 24 (8):611-620en_GB
dc.identifier.issn0885-8624en
dc.identifier.doi10.1108/08858620910999475en
dc.identifier.urihttp://hdl.handle.net/10547/251005en
dc.description.abstractThe purpose of this paper is to examine “strategic account management” at a large telecommunications operator in a developing country (“Arab Telco”).The paper presents an in-depth single-company case study.The paper examines the direct transfer of a well-known Western management technique – i.e. strategic account management – to a major company in an emerging economy in the Arab world.en_GB
dc.language.isoenen
dc.publisherEmeralden_GB
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/08858620910999475en_GB
dc.titleStrategic account management in an emerging economyen
dc.typeArticleen
dc.identifier.journalJournal of Business & Industrial Marketingen_GB
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