2.50
Hdl Handle:
http://hdl.handle.net/10547/250959
Title:
The impact of e-commerce on Taiwanese SMEs: marketing and operations effects
Authors:
Ramanathan, Ramakrishnan; Ramanathan, Usha; Hsiao, Hsieh-Ling
Abstract:
The purpose of this paper is to distinguish the impacts of e-commerce on marketing and operations functions and investigate how these impacts have affected performance of Taiwanese SMEs. We also investigate the moderating roles of size and e-commerce experience of SMEs on the e-commerce impact–performance relationship. We have used resource-based-view of a firm to provide the theoretical underpinning to understand how e-commerce adoption is linked to firm performance. We have conducted a survey and obtained 110 usable responses from Taiwanese SMEs. We first verified our variables to check they get grouped to marketing and operations effects using confirmatory factor analysis. We then identified their influence on performance using regression. Finally, we verified the roles of size and e-commerce experience using moderated regression analysis. Our results show that operations and marketing aspects of e-commerce have strong impacts on performance of SMEs. Size of SMEs, measured using number of employees, moderates the impacts of operations and marketing aspects on performance, while e-commerce experience, measured using the length of time SMEs have adopted e-commerce, does not moderate. Our results will help SMEs in general and Taiwanese SMEs in particular to understand the influence of e-commerce on their performance.
Citation:
Ramanathan, R., Ramanathan, U., Hsiao, H-L. (2012) 'The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects' International Journal of Production Economics 140 (2):934
Journal:
International Journal of Production Economics
Issue Date:
Dec-2012
URI:
http://hdl.handle.net/10547/250959
DOI:
10.1016/j.ijpe.2012.07.017
Additional Links:
http://linkinghub.elsevier.com/retrieve/pii/S0925527312003246
Type:
Article
Language:
en
ISSN:
0925-5273
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorRamanathan, Ramakrishnanen_GB
dc.contributor.authorRamanathan, Ushaen_GB
dc.contributor.authorHsiao, Hsieh-Lingen_GB
dc.date.accessioned2012-11-05T13:22:27Zen
dc.date.available2012-11-05T13:22:27Zen
dc.date.issued2012-12en
dc.identifier.citationRamanathan, R., Ramanathan, U., Hsiao, H-L. (2012) 'The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects' International Journal of Production Economics 140 (2):934en_GB
dc.identifier.issn0925-5273en
dc.identifier.doi10.1016/j.ijpe.2012.07.017en
dc.identifier.urihttp://hdl.handle.net/10547/250959en
dc.description.abstractThe purpose of this paper is to distinguish the impacts of e-commerce on marketing and operations functions and investigate how these impacts have affected performance of Taiwanese SMEs. We also investigate the moderating roles of size and e-commerce experience of SMEs on the e-commerce impact–performance relationship. We have used resource-based-view of a firm to provide the theoretical underpinning to understand how e-commerce adoption is linked to firm performance. We have conducted a survey and obtained 110 usable responses from Taiwanese SMEs. We first verified our variables to check they get grouped to marketing and operations effects using confirmatory factor analysis. We then identified their influence on performance using regression. Finally, we verified the roles of size and e-commerce experience using moderated regression analysis. Our results show that operations and marketing aspects of e-commerce have strong impacts on performance of SMEs. Size of SMEs, measured using number of employees, moderates the impacts of operations and marketing aspects on performance, while e-commerce experience, measured using the length of time SMEs have adopted e-commerce, does not moderate. Our results will help SMEs in general and Taiwanese SMEs in particular to understand the influence of e-commerce on their performance.en_GB
dc.language.isoenen
dc.relation.urlhttp://linkinghub.elsevier.com/retrieve/pii/S0925527312003246en_GB
dc.subjectSMEsen_GB
dc.subjecte-commerceen_GB
dc.subjectperformanceen_GB
dc.subjectoperations perspectiveen_GB
dc.subjectsmall to medium-sized enterprisesen_GB
dc.subjectmarketing perspectiveen_GB
dc.subjectTaiwanen_GB
dc.titleThe impact of e-commerce on Taiwanese SMEs: marketing and operations effectsen
dc.typeArticleen
dc.identifier.journalInternational Journal of Production Economicsen_GB
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