2.50
Hdl Handle:
http://hdl.handle.net/10547/244256
Title:
Evaluation of a global blended learning MBA programme
Authors:
Bentley, Yongmei ( 0000-0002-4597-4664 ) ; Selassie, Habte; Parkin, Elizabeth
Abstract:
This paper evaluates the design and implementation of a UK university’s global blended learning MBA programme which combines e-learning with face-to-face teaching. The primary aim of the research was to investigate the learning experience and perceptions of the students, and to use the findings to evaluate the effectiveness of the course design and delivery system. Action research was used, with longitudinal data collected over a threeyear period (2008–2010). Three survey rounds were conducted focussing on Oman, one of the UK University’s main overseas learning collaborating centres. The three rounds yielded 116 valid responses in total. The first survey showed a fairly high level of student satisfaction with the programme but also indicated areas that needed further improvement. The impacts of subsequent changes in the programme were investigated in the second and third surveys. Feedback from these helped develop further changes in the learning content and delivery approach of the programme. The study contributes to a better understanding of global blended learning initiatives, and offers insights to managers on improving course management, enriching learning content, enhancing teaching quality, and improving students’ satisfaction levels.
Affiliation:
University of Bedfordshire
Citation:
Bentley, Y., Selassie, H., Parkin, E. (2012) 'Evaluation of a global blended learning MBA programme' The International Journal of Management Education 10 (2) 5–87
Publisher:
Elsevier
Journal:
The International Journal of Management Education
Issue Date:
19-Mar-2012
URI:
http://hdl.handle.net/10547/244256
DOI:
10.1016/j.ijme.2012.03.001
Additional Links:
http://www.sciencedirect.com/science/article/pii/S1472811712000080
Type:
Article
Language:
en
Appears in Collections:
Business and Information Systems Research Centre (BISC)

Full metadata record

DC FieldValue Language
dc.contributor.authorBentley, Yongmeien_GB
dc.contributor.authorSelassie, Habteen_GB
dc.contributor.authorParkin, Elizabethen_GB
dc.date.accessioned2012-09-17T09:52:41Zen
dc.date.available2012-09-17T09:52:41Zen
dc.date.issued2012-03-19en
dc.identifier.citationBentley, Y., Selassie, H., Parkin, E. (2012) 'Evaluation of a global blended learning MBA programme' The International Journal of Management Education 10 (2) 5–87en
dc.identifier.doi10.1016/j.ijme.2012.03.001en
dc.identifier.urihttp://hdl.handle.net/10547/244256en
dc.description.abstractThis paper evaluates the design and implementation of a UK university’s global blended learning MBA programme which combines e-learning with face-to-face teaching. The primary aim of the research was to investigate the learning experience and perceptions of the students, and to use the findings to evaluate the effectiveness of the course design and delivery system. Action research was used, with longitudinal data collected over a threeyear period (2008–2010). Three survey rounds were conducted focussing on Oman, one of the UK University’s main overseas learning collaborating centres. The three rounds yielded 116 valid responses in total. The first survey showed a fairly high level of student satisfaction with the programme but also indicated areas that needed further improvement. The impacts of subsequent changes in the programme were investigated in the second and third surveys. Feedback from these helped develop further changes in the learning content and delivery approach of the programme. The study contributes to a better understanding of global blended learning initiatives, and offers insights to managers on improving course management, enriching learning content, enhancing teaching quality, and improving students’ satisfaction levels.en_GB
dc.language.isoenen
dc.publisherElsevieren_GB
dc.relation.urlhttp://www.sciencedirect.com/science/article/pii/S1472811712000080en_GB
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectblended learningen_GB
dc.subjectstudent experienceen
dc.subjectcourse evaluationen
dc.subjectaction researchen
dc.subjectMBAen
dc.titleEvaluation of a global blended learning MBA programmeen
dc.typeArticleen
dc.contributor.departmentUniversity of Bedfordshireen_GB
dc.identifier.journalThe International Journal of Management Educationen_GB
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