2.50
Hdl Handle:
http://hdl.handle.net/10547/244253
Title:
An uphill task: what makes an entrepreneurial triumph?
Authors:
Roomi, Muhammad Azam ( 0000-0001-6633-2313 ) ; Srinivasan, Kshama
Abstract:
The case explains how Arun, a senior chemical analyst, establishes and grows his entrepreneurial venture, Agro-Needs with the assistance of his son Prasad, an agricultural engineer and partner in the business. The aim of this case study is to teach students how entrepreneurs who want to have an independent career are ‘pulled’ into business and start new entrepreneurial ventures. It reveals how these entrepreneurs stay committed to their work and motivated to achieve exponential growth. It also explains how they cope with problems and failures in start-ups, and how they use social capital to grow their ventures. Further, it also focuses on how entrepreneurs use innovation and competitive advantage to achieve exponential growth. Additionally, it teaches how entrepreneurs introduce innovative products and establish ventures to commercialise them for competitive advantage to achieve growth. Finally, it teaches the importance of information, knowledge and patent in innovation and how entrepreneurs manage risks to achieve growth.
Affiliation:
Business School, University of Bedfordshire
Publisher:
European Case Clearing House, UK.
Issue Date:
Jun-2012
URI:
http://hdl.handle.net/10547/244253
Additional Links:
http://www.thecasecentre.org/educators/products/view?id=108155
Type:
Other
Language:
en
Description:
Published Case Study
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorRoomi, Muhammad Azamen_GB
dc.contributor.authorSrinivasan, Kshamaen_GB
dc.date.accessioned2012-09-17T09:49:28Z-
dc.date.available2012-09-17T09:49:28Z-
dc.date.issued2012-06-
dc.identifier.urihttp://hdl.handle.net/10547/244253-
dc.descriptionPublished Case Studyen_GB
dc.description.abstractThe case explains how Arun, a senior chemical analyst, establishes and grows his entrepreneurial venture, Agro-Needs with the assistance of his son Prasad, an agricultural engineer and partner in the business. The aim of this case study is to teach students how entrepreneurs who want to have an independent career are ‘pulled’ into business and start new entrepreneurial ventures. It reveals how these entrepreneurs stay committed to their work and motivated to achieve exponential growth. It also explains how they cope with problems and failures in start-ups, and how they use social capital to grow their ventures. Further, it also focuses on how entrepreneurs use innovation and competitive advantage to achieve exponential growth. Additionally, it teaches how entrepreneurs introduce innovative products and establish ventures to commercialise them for competitive advantage to achieve growth. Finally, it teaches the importance of information, knowledge and patent in innovation and how entrepreneurs manage risks to achieve growth.en_GB
dc.language.isoenen
dc.publisherEuropean Case Clearing House, UK.en_GB
dc.relation.urlhttp://www.thecasecentre.org/educators/products/view?id=108155-
dc.subjectentrepreneurshipen_GB
dc.subjectopportunity recognitionen_GB
dc.subjectidea generationen_GB
dc.subjectinnovationen_GB
dc.subjectcompetitive advantageen_GB
dc.titleAn uphill task: what makes an entrepreneurial triumph?en
dc.typeOtheren
dc.contributor.departmentBusiness School, University of Bedfordshireen_GB
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