Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses

2.50
Hdl Handle:
http://hdl.handle.net/10547/229431
Title:
Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses
Authors:
Siano, Alfonso; Vollero, Agostino; Palazzo, Maria
Citation:
Exploring the role of online consumer empowerment in reputation building: Research questions and hypotheses 2011, 19 (1):57 Journal of Brand Management
Journal:
Journal of Brand Management
Issue Date:
18-Jun-2012
URI:
http://hdl.handle.net/10547/229431
DOI:
10.1057/bm.2011.23
Additional Links:
http://www.palgrave-journals.com/doifinder/10.1057/bm.2011.23
Type:
Article
Language:
en
ISSN:
1350-231X; 1479-1803
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorSiano, Alfonsoen_GB
dc.contributor.authorVollero, Agostinoen_GB
dc.contributor.authorPalazzo, Mariaen_GB
dc.date.accessioned2012-06-18T13:28:14Z-
dc.date.available2012-06-18T13:28:14Z-
dc.date.issued2012-06-18-
dc.identifier.citationExploring the role of online consumer empowerment in reputation building: Research questions and hypotheses 2011, 19 (1):57 Journal of Brand Managementen_GB
dc.identifier.issn1350-231X-
dc.identifier.issn1479-1803-
dc.identifier.doi10.1057/bm.2011.23-
dc.identifier.urihttp://hdl.handle.net/10547/229431-
dc.language.isoenen
dc.relation.urlhttp://www.palgrave-journals.com/doifinder/10.1057/bm.2011.23en_GB
dc.rightsArchived with thanks to Journal of Brand Managementen_GB
dc.subjectN500 Marketingen_GB
dc.subjectmarketingen_GB
dc.subjectonline marketingen_GB
dc.subjectreputation buildingen_GB
dc.subjectconsumer empowermenten_GB
dc.titleExploring the role of online consumer empowerment in reputation building: research questions and hypothesesen
dc.typeArticleen
dc.identifier.journalJournal of Brand Managementen_GB
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