2.50
Hdl Handle:
http://hdl.handle.net/10547/223214
Title:
Defining prospects
Authors:
Roomi, Muhammad Azam ( 0000-0001-6633-2313 ) ; Chaudhry, A.; Hameed, A.
Abstract:
The case study describes the situation of a female student, Anum, who gets inspired by training on entrepreneurship and was motivated from there to start her quest to become a real entrepreneur. The business plan competition comes out as the deciding event of her destiny as it was held amongst the best brains of university and thus was the toughest. This case has discussed various approaches that Anum used to generate four business ideas to take part in the competition. The information in this case revolves around idea generation process including personal factors, contextual matters, sources and techniques of research. Learning outcomes of the case are manifold yet primarily; it focuses on one of the central areas of entrepreneurship ie idea generation and its evaluation. This case is intended to serve as an indigenous solution to those who want to become future entrepreneurs but do not know how to build business ideas or assess their viability. Those who are most likely to get benefit from this case are: (1) the audience / students who haven't got any prior experience of working in any organization or played role in business in any capacity; and (2) novices to the study of entrepreneurship.
Citation:
Roomi, M. A., Chaudhry, A. and Hameed, A. (2010). 'Defining Prospects'. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-054-1 + Teaching Note - Ref 810-054-8
Publisher:
European Case Clearing House
Issue Date:
2010
URI:
http://hdl.handle.net/10547/223214
Type:
Other
Language:
en
Description:
Peer Assessed Case Study for Teaching
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorRoomi, Muhammad Azamen_GB
dc.contributor.authorChaudhry, A.en_GB
dc.contributor.authorHameed, A.en_GB
dc.date.accessioned2012-05-11T10:15:48Z-
dc.date.available2012-05-11T10:15:48Z-
dc.date.issued2010-
dc.identifier.citationRoomi, M. A., Chaudhry, A. and Hameed, A. (2010). 'Defining Prospects'. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-054-1 + Teaching Note - Ref 810-054-8en_GB
dc.identifier.urihttp://hdl.handle.net/10547/223214-
dc.descriptionPeer Assessed Case Study for Teachingen_GB
dc.description.abstractThe case study describes the situation of a female student, Anum, who gets inspired by training on entrepreneurship and was motivated from there to start her quest to become a real entrepreneur. The business plan competition comes out as the deciding event of her destiny as it was held amongst the best brains of university and thus was the toughest. This case has discussed various approaches that Anum used to generate four business ideas to take part in the competition. The information in this case revolves around idea generation process including personal factors, contextual matters, sources and techniques of research. Learning outcomes of the case are manifold yet primarily; it focuses on one of the central areas of entrepreneurship ie idea generation and its evaluation. This case is intended to serve as an indigenous solution to those who want to become future entrepreneurs but do not know how to build business ideas or assess their viability. Those who are most likely to get benefit from this case are: (1) the audience / students who haven't got any prior experience of working in any organization or played role in business in any capacity; and (2) novices to the study of entrepreneurship.en_GB
dc.language.isoenen
dc.publisherEuropean Case Clearing Houseen_GB
dc.subjectentrepreneurshipen_GB
dc.subjectbusiness planningen_GB
dc.subjectopportunity recognitionen_GB
dc.subjectidea generationen_GB
dc.subjectretail pharmacyen_GB
dc.subjectjob portalsen_GB
dc.subjectmarket surveyen_GB
dc.titleDefining prospectsen
dc.typeOtheren
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