2.50
Hdl Handle:
http://hdl.handle.net/10547/223213
Title:
Different strokes: changing fortunes
Authors:
Roomi, Muhammad Azam ( 0000-0001-6633-2313 ) ; Srinivasan, Kshama
Abstract:
Start-up firms face a myriad of problems from their inception to growth, which differ with their magnitude and nature of the industry. Entrepreneurs need to consider several factors such as access to capital, land, infrastructure, and labour; product development and its life cycle; use of technology; marketing as well as customers' satisfaction. This case study highlights these issues during establishment and development of a business successfully and enlighten students as to how an entrepreneur handles them in an effective manner. It also explains the ways in which an entrepreneur uses innovative ideas to create and exploit business opportunities for monetary gains. It explains why and how timely decisions and entrepreneurial traits contribute to the success of an entrepreneurial venture. The case study is about an entrepreneurial endeavour embarked upon by Lee, from his one bedroom apartment. The business kicked off by importing high quality copier paper from China at cheaper prices to earn high profits. The business showed an incremental performance in the first few years but exhibited exponential growth through diversification in the coming years. Nevertheless it has now multiplied several fold into a large outsourcing firm, under its founder's entrepreneurial leadership.
Citation:
Roomi, M. A. and Srinivasan, K. (2010). Different Strokes: Changing Fortunes. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-021-1 + Teaching Note - Ref 810-021-8
Publisher:
European Case Clearing House
Issue Date:
11-May-2012
URI:
http://hdl.handle.net/10547/223213
Additional Links:
http://www.thecasecentre.org/educators/products/view?id=94045
Type:
Other
Language:
en
Description:
Peer Assessed Case Study for Teaching
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorRoomi, Muhammad Azamen_GB
dc.contributor.authorSrinivasan, Kshamaen_GB
dc.date.accessioned2012-05-11T10:14:47Z-
dc.date.available2012-05-11T10:14:47Z-
dc.date.issued2012-05-11-
dc.identifier.citationRoomi, M. A. and Srinivasan, K. (2010). Different Strokes: Changing Fortunes. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-021-1 + Teaching Note - Ref 810-021-8en_GB
dc.identifier.urihttp://hdl.handle.net/10547/223213-
dc.descriptionPeer Assessed Case Study for Teachingen_GB
dc.description.abstractStart-up firms face a myriad of problems from their inception to growth, which differ with their magnitude and nature of the industry. Entrepreneurs need to consider several factors such as access to capital, land, infrastructure, and labour; product development and its life cycle; use of technology; marketing as well as customers' satisfaction. This case study highlights these issues during establishment and development of a business successfully and enlighten students as to how an entrepreneur handles them in an effective manner. It also explains the ways in which an entrepreneur uses innovative ideas to create and exploit business opportunities for monetary gains. It explains why and how timely decisions and entrepreneurial traits contribute to the success of an entrepreneurial venture. The case study is about an entrepreneurial endeavour embarked upon by Lee, from his one bedroom apartment. The business kicked off by importing high quality copier paper from China at cheaper prices to earn high profits. The business showed an incremental performance in the first few years but exhibited exponential growth through diversification in the coming years. Nevertheless it has now multiplied several fold into a large outsourcing firm, under its founder's entrepreneurial leadership.en_GB
dc.language.isoenen
dc.publisherEuropean Case Clearing Houseen_GB
dc.relation.urlhttp://www.thecasecentre.org/educators/products/view?id=94045-
dc.subjectentrepreneurial characteristicsen_GB
dc.subjectentrepreneurial traitsen_GB
dc.subjectexpansion strategyen_GB
dc.subjectgrowthen_GB
dc.subjectentrepreneurshipen_GB
dc.titleDifferent strokes: changing fortunesen
dc.typeOtheren
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