2.50
Hdl Handle:
http://hdl.handle.net/10547/223068
Title:
Breaking grounds through innovative strategies: an entrepreneurial feat
Authors:
Roomi, Muhammad Azam ( 0000-0001-6633-2313 ) ; Srinivasan, Kshama
Abstract:
The case study describes the evolution of a small entrepreneurial business, which has adopted appropriate strategies for its survival and growth in the competitive market. It reflects on the important entrepreneurial characteristics involved in the establishment, management and growth of the entrepreneurial venture, while highlighting on other factors, responsible for the success of the business. Entrepreneurs are quick to recognise business opportunities and exploit them through creative means for profit. They realise this by introducing innovative products and services or modifying the existing ones to gain a competitive advantage. It is imperative for them to mobilise human resources, financial resources, technical skills, raw materials and assets, while establishing their businesses, which they own but largely depend on others. Besides, entrepreneurs grow their firms internally (organic growth) by introducing innovative products and services for gaining a competitive edge; and through amalgamations or mergers with established firms (inorganic growth). However, they need to flex their styles of management and strategies according to the changing needs of the business, which is largely determined by the market forces of demand and supply, labour market, suppliers, and consumers for striking a successful business.
Citation:
Roomi, M. A., and Sriivasan, K. (2011). Breaking Grounds through Innovative Strategies: An Entrepreneurial Feat. European Case Clearing House, Cranfield, UK. Case Study - Ref 811-021-1 + Teaching Note - Ref 811-021-8
Publisher:
European Case Clearing House, UK.
Issue Date:
2011
URI:
http://hdl.handle.net/10547/223068
Additional Links:
http://www.thecasecentre.org/educators/products/view?id=100479
Type:
Other
Language:
en
Description:
Peer assessed case study for teaching
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorRoomi, Muhammad Azamen_GB
dc.contributor.authorSrinivasan, Kshamaen_GB
dc.date.accessioned2012-05-10T13:45:45Z-
dc.date.available2012-05-10T13:45:45Z-
dc.date.issued2011-
dc.identifier.citationRoomi, M. A., and Sriivasan, K. (2011). Breaking Grounds through Innovative Strategies: An Entrepreneurial Feat. European Case Clearing House, Cranfield, UK. Case Study - Ref 811-021-1 + Teaching Note - Ref 811-021-8en_GB
dc.identifier.urihttp://hdl.handle.net/10547/223068-
dc.descriptionPeer assessed case study for teachingen_GB
dc.description.abstractThe case study describes the evolution of a small entrepreneurial business, which has adopted appropriate strategies for its survival and growth in the competitive market. It reflects on the important entrepreneurial characteristics involved in the establishment, management and growth of the entrepreneurial venture, while highlighting on other factors, responsible for the success of the business. Entrepreneurs are quick to recognise business opportunities and exploit them through creative means for profit. They realise this by introducing innovative products and services or modifying the existing ones to gain a competitive advantage. It is imperative for them to mobilise human resources, financial resources, technical skills, raw materials and assets, while establishing their businesses, which they own but largely depend on others. Besides, entrepreneurs grow their firms internally (organic growth) by introducing innovative products and services for gaining a competitive edge; and through amalgamations or mergers with established firms (inorganic growth). However, they need to flex their styles of management and strategies according to the changing needs of the business, which is largely determined by the market forces of demand and supply, labour market, suppliers, and consumers for striking a successful business.en_GB
dc.language.isoenen
dc.publisherEuropean Case Clearing House, UK.en_GB
dc.relation.urlhttp://www.thecasecentre.org/educators/products/view?id=100479-
dc.subjectentrepreneurial characteristicsen_GB
dc.subjectentrepreneurial traitsen_GB
dc.subjectexpansion strategyen_GB
dc.subjectgrowthen_GB
dc.subjectentrepreneurshipen_GB
dc.subjectinnovationen
dc.titleBreaking grounds through innovative strategies: an entrepreneurial featen
dc.typeOtheren
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