2.50
Hdl Handle:
http://hdl.handle.net/10547/223037
Title:
The hard road : steps on the entrepreneurial journey
Authors:
Roomi, Muhammad Azam ( 0000-0001-6633-2313 )
Abstract:
In this world of downsizing, restructuring and technological change, notions of traditional careers and ways of creating value have all been challenged. People are depending more upon their own initiative to realise success. Never, it seems, have more people been embarking upon the entrepreneurial journeys than now, particularly to use their creativity and innovation to introduce new products and services for a competitive edge in the market. The case study aims to explain the importance of creativity and innovation as well as the difficult steps involved in the entrepreneurial journey ranging from research and product development to establishing a successful firm. It also illuminates that how dedication, devotion, and determination help in making a successful entrepreneurial venture. It highlights the problems faced by Dr Nasir in turning his innovative concepts into reality by introducing his new and novel supraglottic device 'I-gel'. It further elucidates the need for continuous creativity and innovation for organisational growth and personal entrepreneurial achievement.
Citation:
Roomi, M. A. (2010). 'The Hard Road: Steps on the Entrepreneurial Journey'. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-038-1 + Teaching Note - Ref 810-038-8
Publisher:
European Case Clearing House
Issue Date:
2010
URI:
http://hdl.handle.net/10547/223037
Type:
Other
Language:
en
Description:
Case Study
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorRoomi, Muhammad Azamen_GB
dc.date.accessioned2012-05-10T13:56:01Z-
dc.date.available2012-05-10T13:56:01Z-
dc.date.issued2010-
dc.identifier.citationRoomi, M. A. (2010). 'The Hard Road: Steps on the Entrepreneurial Journey'. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-038-1 + Teaching Note - Ref 810-038-8en_GB
dc.identifier.urihttp://hdl.handle.net/10547/223037-
dc.descriptionCase Studyen_GB
dc.description.abstractIn this world of downsizing, restructuring and technological change, notions of traditional careers and ways of creating value have all been challenged. People are depending more upon their own initiative to realise success. Never, it seems, have more people been embarking upon the entrepreneurial journeys than now, particularly to use their creativity and innovation to introduce new products and services for a competitive edge in the market. The case study aims to explain the importance of creativity and innovation as well as the difficult steps involved in the entrepreneurial journey ranging from research and product development to establishing a successful firm. It also illuminates that how dedication, devotion, and determination help in making a successful entrepreneurial venture. It highlights the problems faced by Dr Nasir in turning his innovative concepts into reality by introducing his new and novel supraglottic device 'I-gel'. It further elucidates the need for continuous creativity and innovation for organisational growth and personal entrepreneurial achievement.en_GB
dc.language.isoenen
dc.publisherEuropean Case Clearing Houseen_GB
dc.subjectentrepreneurshipen_GB
dc.subjectcareersen
dc.titleThe hard road : steps on the entrepreneurial journeyen
dc.typeOtheren
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