2.50
Hdl Handle:
http://hdl.handle.net/10547/223034
Title:
The Sozo effect
Authors:
Roomi, Muhammad Azam ( 0000-0001-6633-2313 ) ; Lodhi, Waqas Khan; Hameed, Afshan; Chaudhry, Abdul Rehman
Abstract:
This Case accounts the story of an entrepreneurial venture named SOZO WATERPARK situated at Jallo 28km from Lahore, Pakistan. Zoraiz, was the person who identified this big enthralling opportunity in entertainment sector and materialized it with his acumen and commitment. To this end, the focus of the case is on the process of how the idea was developed, forces that persuaded him to plug in this huge project and strategies through which he accomplished his endeavour. The case ended up with narrating profound concern of owner towards future growth of the business. The objective of teaching this case is to provide students/readers an indigenous example of how to become an entrepreneur and setting up entrepreneurial ventures. The analysis of this case will give them insight into how ideas can be generated and how to proceed for the execution of huge projects. The case will also help students in learning how to devise strategies to ensure the growth of business in future. This case is ideally suitable for the students studying the basic level of the subjects of Business, Marketing and entrepreneurship.
Citation:
Roomi, M. A., Lodhi, W., Hameed, A. and Chaudhry, A. (2011). The Sozo Effect. European Case Clearing House, European Case Clearing House, Cranfield, UK. Case Study - Ref 811-038-1 + Teaching Note - Ref 811-038-8
Publisher:
European Case Clearing House, UK.
Issue Date:
2011
URI:
http://hdl.handle.net/10547/223034
Additional Links:
http://www.thecasecentre.org/educators/products/view?id=102337
Type:
Other
Language:
en
Description:
Peer assessed case study for teaching
Appears in Collections:
Centre for Advances in Marketing (CAM)

Full metadata record

DC FieldValue Language
dc.contributor.authorRoomi, Muhammad Azamen_GB
dc.contributor.authorLodhi, Waqas Khanen_GB
dc.contributor.authorHameed, Afshanen_GB
dc.contributor.authorChaudhry, Abdul Rehmanen_GB
dc.date.accessioned2012-05-10T13:43:37Z-
dc.date.available2012-05-10T13:43:37Z-
dc.date.issued2011-
dc.identifier.citationRoomi, M. A., Lodhi, W., Hameed, A. and Chaudhry, A. (2011). The Sozo Effect. European Case Clearing House, European Case Clearing House, Cranfield, UK. Case Study - Ref 811-038-1 + Teaching Note - Ref 811-038-8en_GB
dc.identifier.urihttp://hdl.handle.net/10547/223034-
dc.descriptionPeer assessed case study for teachingen_GB
dc.description.abstractThis Case accounts the story of an entrepreneurial venture named SOZO WATERPARK situated at Jallo 28km from Lahore, Pakistan. Zoraiz, was the person who identified this big enthralling opportunity in entertainment sector and materialized it with his acumen and commitment. To this end, the focus of the case is on the process of how the idea was developed, forces that persuaded him to plug in this huge project and strategies through which he accomplished his endeavour. The case ended up with narrating profound concern of owner towards future growth of the business. The objective of teaching this case is to provide students/readers an indigenous example of how to become an entrepreneur and setting up entrepreneurial ventures. The analysis of this case will give them insight into how ideas can be generated and how to proceed for the execution of huge projects. The case will also help students in learning how to devise strategies to ensure the growth of business in future. This case is ideally suitable for the students studying the basic level of the subjects of Business, Marketing and entrepreneurship.en_GB
dc.language.isoenen
dc.publisherEuropean Case Clearing House, UK.en_GB
dc.relation.urlhttp://www.thecasecentre.org/educators/products/view?id=102337-
dc.subjectinnovationen_GB
dc.subjectcreativityen_GB
dc.subjectentrepreneurshipen_GB
dc.subjectgap analysisen_GB
dc.subjectservicesen_GB
dc.subjectopportunity recognitionen_GB
dc.subjectPakistanen_GB
dc.subjectmarketingen_GB
dc.titleThe Sozo effecten
dc.typeOtheren
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