A trust modelling analysis for decreasing B2B monitoring costs in supply chain and electronic contracting settings

2.50
Hdl Handle:
http://hdl.handle.net/10547/145666
Title:
A trust modelling analysis for decreasing B2B monitoring costs in supply chain and electronic contracting settings
Authors:
Pasanajano, Pinthusorn
Abstract:
This research is proposed to examine the factor requirement for creating trust model to decrease costs in term of B2B supply chain and electronic contracting setting. Business to Business (B2B) is the electronic transactions between businesses over the internet. The business information propagated via B2B is cheaper and faster than traditional marketing such as advertisement and exhibitions and therefore is transmitted through the internet from local to global, from one place to another place and from business to business. However, business needs to monitor all of its products, services, customer, employee and suppliers for developing and improving its business framework to reach long-term profit. Consequently, there are high costs from products and services such as time, effort and customer’s knowledge. Trust is important, because it decreases transaction costs between businesses. If trust of transactions is high, they will use less time for monitoring costs. This thesis focuses on the perception of customers and employee and verified research hypotheses. The conceptual framework composes of factor that related to customer attitude, employee attitude, trust and monitoring cost. These factors will be undertaken by means of a survey of selected companies. The result of this study is essential to prove research hypotheses. This survey was conducted within coffee chain, superstore, network provider and hotel in Thailand. In total, 50 questionnaires were sent to customers and 40 questionnaires were sent to employees. The questionnaires were sent as an attachment with electronic mail. The results of this survey can be concluded that the method to decrease monitoring costs come from both customers and employees which include how long employees resolve customer problem as soon as possible, how employees decrease costs in their organisation and how they cut their marketing expenditure such as prevent unauthorised document, remove unauthorised document, monitor quality of products and keep records business transaction.
Publisher:
University of Bedfordshire
Issue Date:
Dec-2010
URI:
http://hdl.handle.net/10547/145666
Type:
Thesis or dissertation
Language:
en
Description:
A thesis submitted to the University of Bedfordshire, in fulfilment of the requirements for the degree of Master of Science by research
Appears in Collections:
Masters e-theses

Full metadata record

DC FieldValue Language
dc.contributor.authorPasanajano, Pinthusornen
dc.date.accessioned2011-10-18T11:47:07Z-
dc.date.available2011-10-18T11:47:07Z-
dc.date.issued2010-12-
dc.identifier.urihttp://hdl.handle.net/10547/145666-
dc.descriptionA thesis submitted to the University of Bedfordshire, in fulfilment of the requirements for the degree of Master of Science by researchen
dc.description.abstractThis research is proposed to examine the factor requirement for creating trust model to decrease costs in term of B2B supply chain and electronic contracting setting. Business to Business (B2B) is the electronic transactions between businesses over the internet. The business information propagated via B2B is cheaper and faster than traditional marketing such as advertisement and exhibitions and therefore is transmitted through the internet from local to global, from one place to another place and from business to business. However, business needs to monitor all of its products, services, customer, employee and suppliers for developing and improving its business framework to reach long-term profit. Consequently, there are high costs from products and services such as time, effort and customer’s knowledge. Trust is important, because it decreases transaction costs between businesses. If trust of transactions is high, they will use less time for monitoring costs. This thesis focuses on the perception of customers and employee and verified research hypotheses. The conceptual framework composes of factor that related to customer attitude, employee attitude, trust and monitoring cost. These factors will be undertaken by means of a survey of selected companies. The result of this study is essential to prove research hypotheses. This survey was conducted within coffee chain, superstore, network provider and hotel in Thailand. In total, 50 questionnaires were sent to customers and 40 questionnaires were sent to employees. The questionnaires were sent as an attachment with electronic mail. The results of this survey can be concluded that the method to decrease monitoring costs come from both customers and employees which include how long employees resolve customer problem as soon as possible, how employees decrease costs in their organisation and how they cut their marketing expenditure such as prevent unauthorised document, remove unauthorised document, monitor quality of products and keep records business transaction.en
dc.language.isoenen
dc.publisherUniversity of Bedfordshireen
dc.subjectsupply chainen
dc.subjectelectronic contractingen
dc.subjectbusiness to businessen
dc.subjecttrusten
dc.titleA trust modelling analysis for decreasing B2B monitoring costs in supply chain and electronic contracting settingsen
dc.typeThesis or dissertationen
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